A "wealth of data" - so how do you extract the wealth?
It's a multichannel world: prospects interact with different marketing activities online and offline prior to conversion, and the traditional last click models present a skewed perspective of performance.
We aim for a holistic view that covers all your customer touchpoints, and the right level of detail to increase ROI across your marketing spend.
As investments in rich content, interactive tools and editorial content increase, how do we understand the impact of this on acquisition and retention?
Engagement scoring links these interactions to points of value, so their influence can be benchmarked and optimised.
Retention is more complex than acquisition - but laced with revenue opportunities: repeat-sell, cross-sell, up-sell.
We unlock the long term patterns to drive effective CRM online and offline.