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Analytics

Optimisation

Online data offers immediate opportunities for direct and continuous performance improvement.

Gap Analysis

With a focus on the bottom line, we benchmark your performance to identify the quick wins and long term opportunities.

Our site performance review uncovers where optimisation should be focused, and where extra data capture will help drive further improvements.

Conversion Optimisation

We use data and testing methodologies to drive immediate recommendations on improvements to:

  • Checkout and lead capture completion rates
  • Landing page performance
  • Category and product pages
  • Navigation
  • Site search

Marketing Optimisation

The old "half my advertising is wasted" adage is still relevant, and all the more so when agencies take responsibility for reporting their own "success".

We take a neutral, probing and intelligent view on marketing optimisation to sweat the most performance out of your marketing spend. We use attribution modelling to move beyond  a "last-click-wins" view of marketing performance.