Industry
What's holding up great Analytics?
Why is my online analytics not the best thing since my Ipod?
Free Tools V Paid For Tools?
Get it free?
Pay for it?
Or a bit of both?
What "measurement" matters most?
Why are companies using web analytics?
What are they trying to find out?
The “cost of acquiring a lead” seems to be highest, with the “drop-off across key site processes” coming in a close second.
Online Measurement & Strategy Report 2010
Report highlights here!
Online Measurement & Strategy Survey Event
The survey is complete - come and hear the results!
Webinar: Measuring Multichannel
Lynchpin's MD will present the 09/07/08 Knexus Webinar on ‘How to measure in a multichannel environment’.
Overcoming Analytics Frustrations
Making web analytics central to decision making can be a frustrating process
Online Measurement/Strategy Report 2008
A study of over 700 UK businesses has shown that over 80% do not tie online analytics to business strategy.
Video and Rich Media Tracking
In the US, 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day.
(PEW Internet Technology and Media Use 25/7/2007)
