Lynchpin | Blog
17th July 2015

Fiddler Sessions – Lost in requests? Add comments.

The Fiddler Web Debugger is an extremely useful tool for debugging analytics tools.  You can proxy all HTTP traffic through it and view the data contained in …

16th July 2015

Web Analytics Wednesday

#WAWLondon Web Analytics Wednesday is an event that we curate around every two months. The idea is to discuss a current issue, trend or new technology in analytics. Topics …

3rd June 2015

Google Tag Manager – tags not firing in GTM?

Tags and gtm.js not firing in Google Tag Manager? Ensure that your data layer is not (re)defined after the container code. This is alluded to in the …

1st May 2015

Adobe Summit 2015 – Derived metrics (the new calculated metrics) in Adobe Analytics

One of the biggest changes in day to day usage of Adobe Reports and Analytics (formerly Omniture SiteCatalyst, AKA “the Adobe web interface”) is coming this year. It takes …

14th April 2015

Web Analytics 101: What is the Hotel Problem?

Background Typically the Hotel Problem refers to time periods (e.g. days in a month). A number of “guests” in a hotel may be present over multiple days …

10th April 2015

Creating Clever Clusters – Segmenting for Profit Brighton Seo Presentation

Andrew our MD recently presented at the famous, massively busy and fun conference Brightseo April 2015. We are a data consultancy, however Brighton SEO now has an insight …

19th March 2015

Top 5 under used features of Google tag management

When using Google Tag Manager, you can easily get caught up in how easy it is to set up tags with certain rules, and macros that store …

19th March 2015

Business intelligence: Pentaho verses Tableau

With a never ending list of Business intelligence tools being unleashed on the market, knowing which ones are perfect for your business needs can sometimes be confusing, …

 
16th March 2015

*NIX for ETL – MeasureCamp VI Presentation

It was our great pleasure to once again sponsor MeasureCamp. It was a brilliant event for sharing analytics knowledge. Andrew Hood our Director ran a session on …

17th October 2014

Analytics, Is It Time to Grow Up?

How grown up is your analytics? Andrew our MD presented last week at the Festival of Marketing. His main presentation was about Analytics maturity and what you …