As most website owners are aware, in Europe, any web analytics strategy need to take into account the imminent implementation of the EU Privacy and Electronic Communications Directive. The main thrust of the directive is the fundamental switch from an opt-out to an opt-in model for cookies.
So, what does this mean?
Well, in reality law makers across the EU are still struggling on how the directive will be implemented and how to enforce it. Also, any official guidance that is out there can be interpreted in different ways and if you have pan-EU sites then if differs country to country.
Lynchpin assess the impact of the EU Privacy and Electronic Communications Directive on your websites, online trading and online advertising.
Lynchpin will conduct an audit and risk analysis of current usage of cookies and other visitor identifiers with reference to the legislation in the member states across the EU.
Lynchpin will provide a plan for any immediate action required (where legislation is clear), and a commercially weighted strategy setting out what actions would be needed in different enforcement scenarios (where legislation is still emerging).
Engage internal stakeholders with the strategy and its implications, and enable them to make sound judgements from a commercial, technical and compliance perspective.
The focus is on the recent EU cookie legislation (December 2011) from a data perspective, and its impact on everything from the availability of basic MI through to the establishment of a single customer view.
For more details please contact us.