Online Measurement & Strategy Events - A Great Success

The events in London and Edinburgh for the results of this years Online Measurement & Stategy Survey went down well in both cities. London saw over 50 people accept an invitation to attend with similar numbers attending in Edinburgh.

The 67-page report is based on a survey of more than 800 client-side and supply-side respondents, and follows similar studies carried out in 2008, 2009 and 2010.  A 29-slide PowerPoint presentation summarising the key findings is also available for download. 

The report findings are divided into the following sections: 

• Information requirements
• Business performance and measurement tools
• Google Analytics
• Resourcing and budget
• Joined-up measurement and strategy
• Barriers to success

Highlights include: 

• Fewer companies than last year say they have a company-wide strategy in place that ties data collection and analysis to business objectives.
• Reliance on Google Analytics (GA) continues to grow, but many companies still prefer to use their other vendor for a range of reporting requirements.
• Companies plan to bolster their resourcing of data analysis for both in-house staff and outsourced analysis. 
• The number of companies interested in measuring their online reputation and social media activity continues to grow.
• Over half of companies (55%) are now analysing reputation, buzz and social media metrics, compared to 45% of responding organisations in 2010.
• The biggest barrier preventing companies from having an effective online measurement strategy is still lack of budget and resources.

If you have any questions on the report please contact Steve Dalgleish using the details below.