The ICO talks to WAW London
Consent was a recurring theme during a record night (attendees and questions!) for Web Analytics Wednesday in London, with focus on what the EC Privacy Directive means for the analytics we all currently take for granted.
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At last an “official” governmental body have given their take on the EU directive on Cookies.
The Government’s Digital Service (GDS) have come out and stated that web analytics are “essential to the effective operation of government websites”. They go on to state that “at present the setting of cookies is the most effective way of doing this”.
They go on to categorise web analytics cookies as “minimally intrusive” and that “their usage tends to be controlled by the first-party”.
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Google Analytics have announced that they will be adding a new feature that will measure the ROI of social media.
At last I hear you cry!
Well it might be what we need but we will wait and have a few clients try it out and we'll get back to you with our thoughts. But it does look promising.
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WAW London breaks all records for the number of registrations. The WAW London on 4 April has attracted over 210 registration which is a record for any WAW in the world.
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Lynchpin are proud to announce that we have won a Highly Commended award at the 2012 E consultancy Innovation Awards. This award was for Innovation in online analytics and Lynchpin had entered it's new product Datameld
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As you are aware we have a representative of the ICO coming to the WAW next month to discuss the EU Cookie Directive.
For the sake of getting the best out of the evening if you have a question please add it in the comments below.
Thanks and I'll see you on the night.
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Yes, Web Analytics Wednesday is back and now FULL!
We have a representative from the the Information Commissioners Office (ICO) to discuss the imminent implementation of the EU Privacy and Electronic Communications Directive. This is your chance to ask all the questions you have concerning this very important issue.
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In SiteCatalyst we have, as you might know, s.props and s.eVars. These variables are the basic fundamentals for SiteCatalyst. Once you understand how these function, the rest (as they say) is easy!
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Recently we stumbled across something weird happening with the statistics for mobile tracking using Google Analytics. Sites which use the Google Analytics server-side mobile tracking seemed to suffer a big drop in unique visitors mid-way through November 2011. Looking online, it seems we were not alone: Google Analytics Groups discussion
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Lynchpin are delighted and proud to have been shortlisted for the 2012 Econsultancy Innovation Awards for the category Web Analytics and Optimisation.
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