Saving Time & Effort

Lynchpin works with an airline who operate marketing campaigns across different languages, locations and currencies. Although the data was being collected there was an issue of basic information collation: in general it took multiple members of staff 3-4 days per month to collate, produce and analyse the monthly online marketing reports.

Solution

Lynchpin created 5 automatic reports that processed all information about campaigns, location, language and currency, exactly matching the reporting requirements for each manager and saving them an estimated £1,500 per month in staffing costs.

In addition, Lynchpin helped tie this reporting back to key business
goals and presented data that was actionable in terms of improving
and optimising existing marketing strategies.