Knowledge Transfer

Effective knowledge transfer requires expertise and the skill to communicate it effectively. We strive to empower and grow with our clients: a genuine partnership.


Lynchpin offer formal training sessions across a range of topics. Our approach is to build understanding in the core principles and then how to apply them in practical contexts. We avoid training styles that are overly biased towards a specific technical solution.

We are trusted by recognised thought leaders and respected academic institutions alike to deliver relevant, practical and engaging content on their behalf:

  • Training partner for Econsultancy, delivering public, academic and in-company training on analytics to their clients.
  • Lecturing at the Digital Marketing Institute
  • Guest lecturing at academic institutions such as Hult Business School, ESCP and Manchester Metropolitan University


We offer coaching sessions for individuals and teams, from beginner to advanced level. In our consultative engagements, we always aim to share rather than protect our knowledge - we believe that drives better long term relationships with our clients.


Below are a selection of topics we can provide Knowledge Transfer on:

  • How to use Google Analytics/WebTrends/SiteCatalyst
  • Best practice on implementing web analytics tools
  • Advanced web measurement techniques
  • Data-driven site and marketing optimisation