What is Google Analytics?
Google Analytics is a set of dashboards designed to highlight key web analytics information relating to how people find and interact with a website. It is used by many companies to gain insights into their online activities. Google Analytics creates a variety of reports on your website's performance and will provide valuable data for managing online marketing campaigns effectively, to increase online conversions and sales.
How much is Google Analytics?
It's free. Users without an active Google Adwords account are limited to 5 million page views per month.
Is Google Analytics the only web analytics tool?
No - Google Analytics acquired the Urchin web analytics software service in 2005 and renamed it Google Analytics. There are many other examples of free and paid-for alternatives offering different services. Try a web search for "web analytics software".
Some useful Google Analytics resources:
- The official Google Analytics site.
- A Google Analytics article on Wikipedia outlining the history of the tool.
- A Wikipedia article detailing the history of Urchin.
- Brain Clifton, author of Advanced Web Metrics with Google Analytics, helped to launch Google Analytics in Europe.
- Lynchpin's Google Analytics service.
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