Video and Rich Media Tracking
In the US, 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day.
(PEW Internet Technology and Media Use 25/7/2007)
More than half of online video viewers (57%) share links to the video they find with others
(PEW Internet Technology and Media Use 25/7/2007)
The average Briton online currently spends £3 a month on streaming or downloading audio and video content from the Internet
(Nielsen//NetRatings MegaPanel UK Digital Consumer Survey, September 2006)
Video and rich media is playing an increasingly important role in the online arena. Not only are the number of video sharing sites multiplying daily but business are becoming more aware of how video can be used to engage with their customers and advertise their products. A crucial aspect of this phenomena is a desire to understand more about how audiences are engaging with the content:
- How many times are videos downloaded or viewed?
- How much of a video is consumed? How can video be optmised for users?
- What is the extent of engagement in terms reach and distrubution?
- In what ways are video and rich media affecting the buying decisions of users?
These are all key questions for people creating, hosting, or advertising with video and rich media. Without this crucial information it is difficult to improve the content itself, and measure the impact for advertisers. Lynchpin help clients formulate strategies for measuring the impact of video and rich media engagement and provide user-friendly reporting environments to allow companies a practical solution to the challenges of online video and rich media tracking - please contact us for more information on Lynchpin services.
