What's holding up great Analytics?

Why is my online analytics not the best thing since my Ipod?

Lack of budget and resources is the most significant barrier to an effective online measurement strategy, according to 57% of companies surveyed. This is now more of a problem than last year, increasing by 12% from 45% in 2009. Just under a third of companies (30%) are hindered by their siloed organisation or lack of coordination.

The lack of strategy is a significant barrier for 26% of companies, and this issue has decreased in significance since last year. Only 6% of companies say poor technology is a problem, providing further evidence that technology is becoming more reliable. The biggest factor cited as a barrier by agencies is the lack of understanding by clients.