News

Web 'enabling more direct advertising'

Advertising is becoming more direct thanks to the power of the internet

Social media marketers 'should consider metrics more'

Advertisers making use of social media

Web analytics reveal search's dominance

New web analytics have revealed

UK's digital index gathers new metrics

The UK's first digital index has collected new metrics

Voice metrics could be banking key

Voice biometrics could improve internet banking

IAB reveals ad spend reaches £2.8bn

The Internet Advertising Bureau (IAB) revealed UK's online ad spend

Firms fail to identify data risk

Many firms fail to identify the data risk they face,

Joint metrics deadline passes

The deadline for research proposals for a shared internet metrics system has passed,

Cluster gives BI processing power

By using a new 'internet-scale cluster database'

Companies are missing brain power

Companies looking to maximise the value of their web analytics packages

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