Google Analytics Service
Lynchpin's services help clients make the most of the free tool.
Google Analytics is a free tool used by many to gain insight into their online analytics. However, to gain maximum benefit from Google Analytics, the setting up of the tool to reflect business objectives and the training of its users is essential.
Read on for details of our support packages, or talk to us about your Google Analytics challenges.
Consultancy
Lynchpin recognises that every company is different and will firstly look to identify a company's business objectives. We focus on the real goals of the business, whether that is to sell more products, create more brand awareness, increase profit margins etc..
Once the goals and objectives are agreed, these need to be translated into measurable quantities, which will involve identifying...
KPIs
Good KPIs (Key Performance Indicators) make or break an analytics strategy and need to be tailored to their audience.
This approach will help ensure that the reports received are aligned with your business objectives and demonstrate the success (or otherwise) of website performance.
Set Up
Dependent upon the metrics used and the specific business objectives, there are certain elements of Google Analytics that require detailed set-up before the relevant reports are delivered. Lynchpin can help with:
- Funnels and Goals
- E-commerce processes
- Traffic Filters
- Marketing Campaigns
- Google Adwords Integration
- Dash Boards and Reporting
- Testing techniques
Training
It can be hard to become an expert at web analytics if it is not a full time role and it is difficult to be looking at the big picture if there are many other high priority tasks that need to be addressed on a daily basis. Our Google Analytics training addresses:
- What the metrics mean
- What reports relate to your business
- How to customise or add reports, dash boards, funnels, filters, etc
Make the Most of Google Analytics
Contact Us now to get a tailored Google Analytics support package for your business.
