Definitions

Customer relationship management is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction.

Affiliate marketing is the use by a Web site that sells products of other Web sites, called affiliates, to help market the products.

A group of inter-related web development techniques used for creating interactive we applications.

In Web marketing, a unique user is, for a specified period of time such as a day or month, an individual that has visited a Web site or received specific content, such as ads, e-mail, or newsletters.

A small text file of information that certain Web sites attach to a user's hard drive while the user is browsing the Web site.

Number of occasions a single page has been delivered to a user. Several hits may be recorded during one page impression according to the number of separate graphics and text blocks that need to be downloaded.

Numbers used as a measurement for standard of quality for comparing different items or time periods. Visits, Unique Hosts, Goals, and Value are all fields that might be used as a metric.

A dashboard is a reporting tool that consolidates, aggregates and arranges measurements, metrics (measurements compared to a goal).