Industry Insights
Webinar: Measurement Standards
Lynchpin's MD will present the 02/04/08 Knexus Webinar on ‘Achieving Common Standards of Measurement in Analytics’.
Webinar: Measuring Multichannel
Lynchpin's MD will present the 09/07/08 Knexus Webinar on ‘How to measure in a multichannel environment’.
Online Measurement/Strategy Report
A study of over 700 UK businesses has shown that over 80% do not tie online analytics to business strategy.
Video and Rich Media Tracking
In the US, 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day.
(PEW Internet Technology and Media Use 25/7/2007)
More than half of online video viewers (57%) share links to the video they find with others
(PEW Internet Technology and Media Use 25/7/2007)
Online Measurement & Strategy Event
Lynchpin and E-consultancy will present the results of the recent survey on 14 May 2008
Overcoming Analytics Frustrations
Making web analytics central to decision making can be a frustrating process
