Industry Insights
Web Analyst Vacancy
Lynchpin is looking for the next analytics ninja!
Online Measurement & Strategy Report 2010
Report highlights here!
Webinar: Measurement Standards
Lynchpin's MD will present the 02/04/08 Knexus Webinar on ‘Achieving Common Standards of Measurement in Analytics’.
Webinar: Measuring Multichannel
Lynchpin's MD will present the 09/07/08 Knexus Webinar on ‘How to measure in a multichannel environment’.
What "measurement" matters most?
Why are companies using web analytics?
What are they trying to find out?
The “cost of acquiring a lead” seems to be highest, with the “drop-off across key site processes” coming in a close second.
Overcoming Analytics Frustrations
Making web analytics central to decision making can be a frustrating process
Free Tools V Paid For Tools?
Get it free?
Pay for it?
Or a bit of both?
Online Measurement & Strategy Survey Event
The survey is complete - come and hear the results!
Online Measurement/Strategy Report 2008
A study of over 700 UK businesses has shown that over 80% do not tie online analytics to business strategy.
