Consultancy

Recent work by Aberdeen Research found that 72% of companies had no framework for interpreting web analytics data in the context of their own business

We work with organisations to put in pragmatic frameworks that unlock the value of web data and engage internal stakeholders.

Audits

Lynchpin's audit service identifies current and future reporting requirements and sets these against current data and processing provisions. This gives a clear picture of where critical gaps are (and equally where reporting is passive and superflous)

Projects

"A new approach" doesn't have to mean immediately throwing out existing web analytics systems and processes. Given a project brief, Lynchpin can work to show how an analytical approach would work in a practical context.

We are often engaged to provide an analytical framework for measuring and optimising the success of a specific project, and then later widen that approach out across an organisation.