Measurement

If you can't measure it, you can't manage it: getting accurate and consistent web data is critical to assessing online performance.

But web data comes from a variety of sources, is measured in different ways, and the real meaning is often lost in translation. We start with your reporting objectives, identify & manage the data required and leave you to get on with doing the clever stuff with the results.

Data Collection

Lynchpin's proprietary tracking technology gives a unified point of collection for all your online marketing and site performance data.

• A single view of how your customers respond to all your marketing channels over time.
• Flexible site event measurement, whether that be online sales, process navigation, AJAX interactions...

Data Processing

We work with data from any source. If you already have information from other tools or systems, we can usually work with this to plug existing reporting gaps. All data sources have their limitations, so we work with clients to quantify accuracy so they can trust the metrics.

Data Integration

The days where "web data" is restricted to what happens within your website are history. CRM, call centre, survey, procurement, EPOS and other systems can add a wealth of insight to customer interactions, and we look to integrate relevant data wherever possible.