Research

Often web data can act as a powerful form of large scale market research and contain key insights about your audience.

Complementing that with market sector and qualitative (survey) data gives a powerful context to feed into wider strategy

Surveys

Linking online surveys to web data can help answer key questions often masked in web analytics (e.g. "Why are you here?"). These insights aid interpretation of analytical data and can lead to significant customer experience improvements

Sector Data

Lynchpin can profile marketing performance for various online sectors and for some provide competitive benchmarking to show performance relative to the market.

Brand Response

Online trends can be used to quantify brand response (both offline and online) and benchmark the performance of brand building activity.

Offline/Online

Lynchpin work with companies to establish links between their online and offline customers and marketing.