Training

Arguably people are the most important ingredient in any effective web analytics solution

Our training services help organisations benefit from knowledge transfer and build up their in-house analytical capabilities. Example training topics include:

• The Web Analytics Process: What is it and where does it fit into an organisation?
• Data Collection: How is web data collected and what are the limitations?
• “My Stats Don't Add up”: Making sense of online metrics.
• Judging Success: What should I measure, and how do I start to turn reporting into decisions?
• Marketing Perspective: Analysing and optimising campaigns
• Content/Process Perspective: Analysing online processes and user engagement with content
• Ask the Audience: Who are they and why did they do that?
• All About the Customer: The CRM/Web Analytics marriage
• Competitor Analysis: Benchmarking versus sector and market trends (and limitations)
• Pulling It All Together: Making decisions that lead to competitive advantage (session summary)

Talk to us about in-house training, or watch out for our regular public training seminars