News
Analytics 'to help email marketing become more personalised'
Increased usage of data
Web analytics 'to come to the fore in 2009'
Web analytics will become more important
Lack of metrics 'presenting online PR challenges'
A lack of clear metrics for the online PR
Expert: Social media hard to measure due to different content types
Social media is particularly difficult
JICIMS set for relaunch
The Joint Industry Committee for Internet Measurement Systems
JICIMS set for relaunch
The Joint Industry Committee for Internet
Online, offline marketing 'must be integrated'
Online and offline marketing campaigns
Analytics 'can play a key role in increasing conversions'
Web analytics can do much to help marketers
SEO value 'best reflected in analytics data'
Marketers needing to prove the worth
Marketers 'should prove worth by measuring campaign effectiveness'
Marketers should work to measure
