White Papers
Beyond the "Last Click"
We can no longer just look at online campaigns purely in terms of immediate conversion rates.
Digital marketing often involves a build-up of contact over a research-buy cycle, particularly in markets like financial services and travel where consumers are inclined to shop around.
Google Analytics Service
Lynchpin's services help clients make the most of the free tool.
Understanding Data Noise
Analysis of interactions with a site commonly involve data sets that include 'noise' that may affect results.
Analysing Corporate Sites
Benchmarking corporate sites can require a different style of analysis.
