Definitions

Google Analytics is a set of dashboards designed to highlight key web analytics information relating to how people find and interact with a website.

The Web Analytics Association defines web analytics as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

Affiliate marketing is the use by a Web site that sells products of other Web sites, called affiliates, to help market the products.

A dashboard is a reporting tool that consolidates, aggregates and arranges measurements, metrics (measurements compared to a goal).

In Web marketing, a unique user is, for a specified period of time such as a day or month, an individual that has visited a Web site or received specific content, such as ads, e-mail, or newsletters.

Customer relationship management is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction.

Numbers used as a measurement for standard of quality for comparing different items or time periods. Visits, Unique Hosts, Goals, and Value are all fields that might be used as a metric.

A group of inter-related web development techniques used for creating interactive we applications.

Number of occasions a single page has been delivered to a user. Several hits may be recorded during one page impression according to the number of separate graphics and text blocks that need to be downloaded.

A small text file of information that certain Web sites attach to a user's hard drive while the user is browsing the Web site.