Analytics tools are only as good as their setup and configuration. We match a technical eye for detail with a collaborative approach to get the job right first time.
The dreaded tagging: get this wrong and the data very quickly reflects any failures. Our approach uses a combination of tactics to ensure quality, accurate data:
Once you've got the data coming through, there's then the question of how to set the tool up properly. We make sure you get the most out of your tool of choice in terms of marketing tracking, goals, funnels, page flow - and ensure accuracy from the word go.
We build reports to answer the more complex questions within your existing web analytics tool, and know how to stretch and work around the capabilities of the major vendors.