Technology

Implementation Support

Analytics tools are only as good as their setup and configuration. We match a technical eye for detail with a collaborative approach to get the job right first time.

Tagging

The dreaded tagging: get this wrong and the data very quickly reflects any failures. Our approach uses a combination of tactics to ensure quality, accurate data:

  • Getting the requirements nailed from the outset to prevent time consuming reimplementations
  • Documenting clear implementation briefs so everyone knows exactly what is being captured
  • Working closely and pragmatically with project teams to get the job done
  • Deploying our JavaScript Wizards to fix the niggly show-stoppers
  • A comprehensive and thorough testing process

Configuration

Once you've got the data coming through, there's then the question of how to set the tool up properly. We make sure you get the most out of your tool of choice in terms of marketing tracking, goals, funnels, page flow - and ensure accuracy from the word go.

Custom Reporting

We build reports to answer the more complex questions within your existing web analytics tool, and know how to stretch and work around the capabilities of the major vendors.