BIMA Data Council Update

Last Thursday the BIMA data council hosted its inaugural event to explore the…


Introduction to PRISM: Analytics Strategy

In this 6-part series, we will be addressing all things ‘strategy’ with updates…


How Hyperinflation and Food Riots Led to a Global Data Platform

In the latest of Lynchpin’s WAW+ events we were joined by Girish Gupta, founder…


Data: The clear winner at Festival of Marketing

A few of our team had a great time taking Lynchpin to the Festival of Marketing…


To personalise or not to personalise

Is that the question? With the increasing adoption of data science skills…


Lynchpin Present Attribution At The Festival of Marketing 2017

The Festival of Marketing 2017 saw the great and the good of marketing converge…


Practical Personalisation with Jack Wills

The latest Web Analytics Wednesday presentation was given by Matt Lovell from…