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11th June 2019

A Guide to Adobe Analytics: Props, Evars and Events

Intro Users of Adobe Analytics need to understand the difference between Props and Evars (and how they relate to Success Events); these are fundamental concepts and …

4th June 2019

Google address data privacy in their latest update to Chrome: Who will be affected and how?

Google’s first notable venture into actively addressing data privacy is a very hands-off approach, making it clear in their press releases that they were giving users …

24th May 2019

BIMA Data Council

Last Thursday the BIMA data council hosted its inaugural event to explore the key data challenges faced today by businesses and how well they are being …

18th April 2019

Introduction to PRISM: Reporting

In my last blog, I discussed the role of company culture in the development of a durable analytics strategy, and how building and nurturing that culture helps …

4th April 2019

Introduction to PRISM: Perspective

In my previous blog post, I talked about the role of people in developing a coherent analytics strategy for your business that lasts. While that might …

29th March 2019

Network Analysis of Characters in ‘Pulp Fiction’ in R by Nick Mottershead

Introduction: In this piece of analysis, I wanted to find out if a machine could interpret a film in a similar way to a human could …

19th March 2019

Introduction to PRISM: Analytics Strategy

In this 6-part series, we will be addressing all things ‘strategy’ with fortnightly updates from our dedicated Strategy team. Stay tuned for their breakdown of ‘PRISM’, …

14th February 2019

Thoughts from Lynchpin

Just last month, Marketing Week published a brilliant article titled: “Unilever invests in digital hubs as it unlearns ‘the old ways of doing marketing’”, which really …

26th January 2019

How Hyperinflation and Food Riots Led to a Global Data Platform

In the latest of Lynchpin’s WAW+ events we were joined by Girish Gupta, founder and CEO of Data Drum, former reporter for Reuters, Cambridge graduate, and …

18th October 2018

Data: The clear winner at Festival of Marketing

A few of our team had a great time taking Lynchpin to the Festival of Marketing last week. As I am sure you can imagine, the …