Understanding your business needs to optimise performance using data

Lynchpin have over ten years of experience in helping organisations navigate the data landscape and extract insights from an ever expanding proliferation of data sources. We help clients to optimise performance no matter what success means for them or the industry they operate in.

Lynchpin create enterprise-wide analytics roadmaps that scale with the business and evolving technologies. Critically, Lynchpin achieve this with the least amount of disruption and clear view of the investment required, helping to reduce costs over time.

Armed with knowledge gained over the years we are aware of the pitfalls involved in implementing large scale and complex digital solutions and the resources, internal skills and realistic timescales needed to achieve the best results.

Consultancy Services

Data Asset Inventory

Effective use of data starts with knowing what data sources you hold across your entire enterprise, which could be held departmentally, from external agencies or coming in via digital and marketing channels. Whether it is transactional data or clickstream, we can take a deep dive into the data you hold and help you understand how accurate, valuable, relevant that data is and what holds the key to driving specific business outcomes.

Customer Lifecycle

Lynchpin can map out how successfully data is being captured across the customer lifecycle, then identify where the opportunity to capture data is not being realised and where there are perceived performance gaps. We can then recommend which analytical models can be created to add most value at different stages and feed back into optimising the customer lifecycle.

Cross-Device and Channel Customer Identification

Which methods are in place to accurately track your customers across platforms and devices? Our analysts and engineers can review what indentifiers are being used across touchpoints from email, mobile, web, telephony to in-store. We can then review the effectiveness of these methods and create a unified solution in order to get a complete picture of customer journeys, preferences and where opportunities exist to (re-)identify users.

Reporting Systems Analysis

Within your company there may be many systems and departments with access to data and reports. Are those systems accessible to those who need them and are the reports generated helping to make changes and drive decisions?

Lynchpin can work with key stakeholders, including external agencies, to map where the data is coming from to produce reports and whether it is possible to streamline the reporting process. It may be possible to produce interactive reports that can be drilled down to a better level of granularity and interactivity to yield better insights.

Conversely reports can be automated and simplified to ensure executives get timely information of interest to them.

Data Flows for Personalisation and Targeting

We can identify where it is possible and desirable to treat customers/prospects differently, prioritise which behavioural and customer attributes (descriptive and predictive) could have most value in driving positive outcomes from targeting and personalisation, evaluate the cost/benefit of different integrations and map out a plan for flows between systems.

Test And Learn Cycle

Lynchpin work with large organisations to help plan and implement test and learn activities, identifying which teams and systems are involved across the organisation and mapping out suitable processes for test prioritisation, evaluation and sharing of analysis.

Customer Satisfaction Optimisation

Lynchpin are able to give a clear picture of where customer satisfaction and other feedback is currently captured, identify potential linkage points back to customer and behavioural data, and then recommend how data sets could be integrated to enable levers for customer satisfaction to be systematically identified.

Technology Review and Licence Optimisation

As an independent consultancy we are not aligned with any particular technology or analytics vendor. However we have extensive knowledge of the capability of all of the platforms available, both in terms of how to use the functions and how they should be configured.

Lynchpin can conduct an inventory of what tools an organisation currently uses for data and analytics, evaluate how these are being used presently, identify where there are gaps in terms of capability and integration and prioritise in terms of business impact.

Many vendors have free, paid for and different packages. Lynchpin understand which tier of solution your business may need. We can review which features are being used versus those paid for (e.g. within the Adobe Marketing Cloud) and provide advice on optimising the cost benefit of the vendor relationship.

Marketing Campaign Governance (Acquisition and CRM)

Lynchpin can conduct an audit of the current mix of marketing activities and naming conventions in use, map out best practice approaches for clear reporting and analysis, conduct a risk assessment for potential data quality issues and put in place appropriate processes and governance to mitigate these.