Whether your tools live within the same “cloud” as each other or not, achieving solid integrations between digital analytics tools, testing tools, data management platforms, customer relationship management systems and content management systems is often technically challenging. Fortunately, we have the technology skills to help.

We are experts in identifying, designing and delivering on data integration and automation processes. We make sure to reduce the risk and effort of manual processes and employ systems that provide reliable insight direct to your desk.

Lynchpin offers technical consultancy across a wide range of projects including:

  • Fully managed services: we take full ownership of the process and delivery of your data back to you as actionable insight, giving you full transparency of the storage, processing and accessing of your data backed up with formalised SLAs and enterprise-level support
  • Cloud-based delivery: cloud technology offers unparalleled scalability which we harness to plan, design and deploy the tools your business needs to make data driven decisions.
  • In-house: our qualified software engineers can sit with your in-house IT, risk and development teams to feed back our years of experience on data projects.

Our people bring an agile mindset and methodology to all of the data initiatives they work on. This ensures continuous, valuable delivery throughout the lifetime of the project to give you actionable insight now.

Our current data architecture is an enabler for personalisation

Find out more in our Measurement and Analytics Report, produced in partnership with Econsultancy.

We believe integrations are best aligned at driving actions and outcomes for our clients based on a fuller understanding of the customer.

Our strategic services can help map out the best flows between technologies and ensure integration drives real commercial benefit and not just joining the technical dots. Then our technology team is here to make those vital integrations happen and plug any missing links.

We work collaboratively with vendors to achieve the best results when integrating tools. Our developers can get into the nitty-gritty of specific challenges while our business analysts make sure dependencies are identified early on and sensible commercial compromises are made when incompatibilities arise.

Often vendors build up their portfolios of tools by acquisition, and an external independent view is equally valuable as when integrating tools from different vendors.

Lynchpin may be an analytics specialist, but our engineering team encompasses the vital systems architecture, network engineering, programming and database skills required to make technical integrations work. Treat us like your dedicated mercenaries to tackle those thorny issues that are holding things back.

At Lynchpin, we are fans of automation, whether it’s a report, regular piece of analysis or anything that involves unnecessary repeated manual work. We work to free up your smart people to focus on interpreting and driving action from the data rather than copying and pasting.