It takes more than the obvious to reach peak performance

At Lynchpin, we take a joined-up approach to optimisation with commercially savvy consultation, investigative analysis and advanced data science.

For us, optimisation is much more than making cosmetic tweaks to a landing page in the hope of gaining a little uplift in conversion rate. We believe optimisation is the systematic, proven improvement across all customer touchpoints and data streams, using robust data and appropriate testing to validate the right changes.

The outcomes will be quantifiable and sustained; a smoother customer journey, a personalised experience, long term customer value and increased revenue but ultimately business growth.

How important is a test-and-learn strategy within digital measurement and analytics?

Find out more in our 2017 Measurement and Analytics Report, produced in partnership with Econsultancy.

Data Science Consultation

We view your website and content with fresh eyes but with years of data science experience. We have no preconceptions about which campaigns are creating traffic, no bias towards design and no bias towards any particular products or services. We are therefore perfectly placed to give you detailed analysis of customer behaviour and which content and campaigns are driving conversion.

Is it right to test? We can make an assessment whether it would be profitable for the long-term to run tests on content and marketing messages.

We develop hypotheses based on suspected issues identified from a full website audit, user journey, expected thought process and barriers to transaction. Next, we track how your customers are engaging with campaigns, content, search and devices. Finally, we analyse and make recommendations and put the correct measurement framework in place.