Worthwhile measurement needs to be well planned, capturing data correctly is the foundation of successful analytics.
Understanding the business purpose and your organisation is key to knowing the best tools to use, creating consistent tracking and robust and quality assured implentation. At Lynchpin we cover every base.
Examples of measurement design in practice include:
- Deploying a digital analytics tool such as Adobe or Google Analytics on a website
- Measuring interactions within a mobile app
- Specifying the data capture fields for a call centre system or enquiry form
- Identifying all the state changes a mortgage application goes through during its lifetime
- Tracking digital marketing activity within a clear hierarchy of channels and campaigns