Data continues to grow at an exponential rate. Some companies are struggling with Big Data – unstructured and sentiment-based data flying at them from a variety of sources. For most, even getting a handle on structured data – digital analytics, performance KPIs, customer journey metrics, purchasing behaviour – and a host of stuff in your CRM or ERP systems is daunting enough. You have a day job to do and a company to run; where do you even start?
Fortunately, at Lynchpin, it’s not just our day-job but our passion. We start with PRISM, our unique Analytics Maturity Model. It’s our flagship strategy offering – a methodology for working with clients to understand your capability across the five key dimensions for analytics.