Retail Leaders' Briefing

John leads Canon’s digital strategy, operations, and marketing across EMEA, having successfully established Canon’s e‑commerce business across the region (as E‑commerce Director from 2015–2023). He launched Canon’s D2C sales channel from scratch, using hard data to win board buy‑in and continually improve journeys, conversion, and margin.

A champion of test‑and‑learn, John has run a high‑velocity experimentation programme that’s sustained double‑digit growth. Before Canon, he led Nintendo UK’s e‑commerce, including launching and expanding the official Nintendo UK Store’s merchandise offer.

At our briefing, John will share practical lessons on building digital muscle in a matrix organisation and leading with data: how to secure buy‑in with evidence, fix the funnel, and turn millions of data-points into better customer experience and revenue.

As CEO, Andrew leads the talented team at Lynchpin to deliver great work for our clients across data strategy, science and engineering.

With a Masters in Information Systems Engineering, Andrew scaled technical systems behind the first internet hotel reservation systems during the dotcom boom before shifting into developing web analytics and marketing tracking solutions and subsequently founding Lynchpin in 2005.

As well as leading the team at Lynchpin, Andrew is Econsultancy’s lead consultant, trainer and author on data and analytics.