Lynchpin is an independent analytics consultancy.

Our experts support end-to-end usage of data to protect growth, increase sales and marketing effectiveness, and improve customer experience.

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We help organisations use data to make the best decisions.

Our Capabilities

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges.

Data Science

We provide commercially focused reporting, visualisation, and analysis outputs and models to deliver improvements around customer acquisition, customer retention, cross-sell and up-sell, segmentation, recommendation, and forecasting.

Data Engineering

We provide architecture, implementation and integration support for digital data capture, automation of data flows and deployment of models. Our deep and independent expertise spans technologies from the likes of Adobe, Amazon, Google, Microsoft and Salesforce.

Data Strategy

We help organisations to plan and develop their people, technology and process to accelerate their analytics maturity and effectiveness, providing a vital and pragmatic bridge between commercial, legal, technical and marketing requirements.

Our Clients

Lynchpin works with B2C and B2B organisations globally to help them get more from their data.

Our team have experience across a breadth of verticals. Forming respected partnerships with each of our clients is how we deliver solutions tailored to fit their requirements.


Lynchpin Services

By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.



Great analytics provides the pathway to growth, increased profitability and improved customer experience and loyalty.

We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities.

Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.


Client testimonials

Careers at Lynchpin

We are a friendly but driven team at Lynchpin. Recruiting and developing new talent is our lifeblood. If you enjoy a challenge, like a fast-paced, client-centric environment, and want to learn from outstanding practitioners in our field, why not get in touch?


Our team of experts would love to chat through any data and analytics challenges you might have.

Get in touch and let's explore how we can help.