Lynchpin is an independent analytics consultancy.
Our experts support end-to-end usage of data to protect growth, increase sales and marketing effectiveness, and improve customer experience.
We help organisations use data to make the best decisions.
Our Capabilities
Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges.
Our Clients
Lynchpin works with B2C and B2B organisations globally to help them get more from their data.
Our team have experience across a breadth of verticals. Forming respected partnerships with each of our clients is how we deliver solutions tailored to fit their requirements.
Lynchpin Services
By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.
Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.
Outcomes
Great analytics provides the pathway to growth, increased profitability and improved customer experience and loyalty.
We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities.
Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.
Lynchpin help us unlock the millions of data points we have and turn them into valuable insight, which we use on a daily basis to improve our traffic, customer journey and sales performance. Their data scientists don’t just support our internal data and analytics team, they are genuinely commercial and committed to understanding our business, which means the outputs are always in line with our company strategy! They have worked alongside us for nearly three years to support us through our data maturity and had a major impact in turning us from a company with data, to a data driven decision making company. We value our relationship with Lynchpin and fully expect our partnership to be a longstanding one.
John Donnellan, Ecommerce Director, Canon
For over eight years, Lynchpin have provided expert support across the web analytics’ piece for John Lewis Finance. Whether it’s building actionable dashboards, advanced reporting and visualisation, deep dive analytics, data engineering and tagging specs, or designing complex attribution models, Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner.
Adam Taylor, Partner & Web Manager, John Lewis Financial Services
The PRISM model guides organisations and marketers to move towards not just identifying and satisfying customer requirements, but using data and analysis to anticipate and predict their needs.
Michelle Goodall, Social Media and Digital Transformation Consultant, Econsultancy
We have partnered with Lynchpin for several years now and they have played a key role not just in delivery of day-to-day and project-based initiatives but also in development of our solution design and data collection architecture. Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs. As a result we have very solid data quality and that’s reflected in the quality of the insight we are able to serve to the business. The team at Lynchpin are flexible, supportive and great colleagues to have. They are a highly valuable part of the extended RBI team.
Michele David, Solutions Manager, Reed Business Information
Over the past 5 years, I have worked almost continuously with Lynchpin on various data engineering and analytics projects. They are adept at navigating complex business requirements and helping you to really ‘look under the bonnet’ and understand the power of your data. We have a great partnership with the team at Lynchpin, they are a valuable support to our business strategy with their extensive experience and knowledge of data engineering. Throughout a complex website re-platforming project which combined a standard and subscription customer proposition, Lynchpin helped us build an analytics infrastructure which not only met the brief it also went that extra mile to future-proof us.
Michelle Corp, Head of eCommerce, Lily’s Kitchen
Careers at Lynchpin
We are a friendly but driven team at Lynchpin. Recruiting and developing new talent is our lifeblood. If you enjoy a challenge, like a fast-paced, client-centric environment, and want to learn from outstanding practitioners in our field, why not get in touch?