Lynchpin is an independent analytics consultancy.

Our experts support end-to-end usage of data to protect growth, increase sales and marketing effectiveness and improve customer experience.

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We help organisations use data to make the best decisions.

Our Capabilities

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges.

Data Science


We provide commercially focused reporting, visualisation and analysis outputs and models to deliver improvements around customer acquisition, customer retention, cross-sell and up-sell, segmentation, recommendation and forecasting.

Data Engineering


We provide architecture, implementation and integration support for digital data capture, automation of data flows and deployment of models. Our deep and independent expertise spans technologies from the likes of Adobe, Amazon, Google, Microsoft and Salesforce.

Data Strategy


We help organisations to plan and develop their people, technology and process to accelerate their analytics maturity and effectiveness, providing a vital and pragmatic bridge between commercial, legal, technical and marketing requirements.

Our Clients

Lynchpin works with B2C and B2B organisations globally to help them get more from their data.

Lynchpin Services


By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.

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Outcomes


Great analytics provides the pathway to growth, increased profitability and improved customer experience and loyalty.

We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities.

Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.

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Our team of experts would love to chat through any data and analytics challenges you might have.

Get in touch and let's explore how we can help.

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