Turning scattered data into clear insight so leaders can act fast.
Independent since 2005, we turn scattered data into revenue lift, lower acquisition cost, and happier customers.
Capture
All channels, all devices.
Model
Outcomes predicted, causes revealed.
Act
Dashboards teams actually use.
Our Clients
We partner with multinational enterprises and ambitious scale-ups alike, earning trust across retail, finance, media, gaming, and more.
Together we tackle complex data problems, engineer solutions, and delight both your business and its customers globally.
Proudly trusted by data-driven leaders since 2005, many clients see us as a part of their own team, inviting us back whenever the next tough challenge needs a remarkable outcome.
Every engagement starts with a clear business goal – more revenue, lower acquisition cost or a smoother customer journey.
Here are the flagship wins our clients see first.
Deep, vendor-neutral skills across the full analytics stack.
Digital Analytics
Empower your strategic vision for digital analytics. We work in collaboration with you to deliver full-service digital analytics implementation, insight generation, and enhanced analytics strategy – including enabling broader alignment to marketing analytics.
Customer & Marketing Analytics
Build increased insight about your customers and the various strategies you use to engage with them. We help demystify who your customers are; their wants, needs, and behaviour; and support you strategically evaluating marketing performance.
Business Intelligence & Insight
Gain improved understanding about your organisation, its relationship with customers, and your market. We help generate trusted insight – delivered exactly how your team requires it – so you're free to make quicker, more impactful decisions.
Automation & Optimisation
Buy back some of your team’s time, effort, and resources. We work with you to unpick your challenges and deploy the tools, processes, and people-powered strategies to enhance sales and marketing efficiency and reduce strain.
Analytics Strategy & Training
Ensure you're using data in the best possible way to inform decision-making. Using our market-leading capabilities and depth of experience, we co-create and deliver analytics strategies that are impact-driven and fully trusted by your business.
Need to talk?
Our service portfolio is broad and comprehensive, designed to meet a variety of analytics needs. If you are unsure about what service is right for you and desired outcomes, we would be delighted to talk more about your business and how we can help.
From device-level tracking in our in-house Device Lab to board-level dashboarding – we integrate, model, and automate insight so your teams act fast.No reseller bias, just outcomes.
Client Impact
Results that scale.
From eight-week payback sprints to sustained double-digit growth, these snapshots show how we and our clients move the metrics that boards care about.
The client needed to measure ROI across all marketing activities and embed attribution into global decision-making. We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.
The client needed a scalable analytics strategy to gain deeper insight into ROI, brand performance, audience engagement, and sentiment. We used PRISM to unify teams, accelerate quick wins, and release interactive dashboards – deploying the necessary data via a new integrated data model.
The client wanted to drive business impact by understanding customer lifetime value (CLTV) variance across their client base and the influence of key drivers. We mapped CLTV into revenue, retention, and cost themes, deployed ML models to target growth and efficiency, and embedded test-and-learn processes for continual improvement.
The client wanted to reduce analytics costs and vendor complexity while improving reporting, productivity, and decision-making. We were able to replace their range of specialist vendors with a scalable in-house solution and automate reporting to enhance customer understanding and reduce staff workload.
“[the project] highlighted the potential to get more out of our data and has given us a case for more investment in analytics. [Our work with Lynchpin] unlocked our ability to demonstrate where the trends are and action them. It will also help us to better plan and optimise our campaigns moving forward” – Head of Digital.
The client needed to navigate a series complex analytics changes while maintaining reporting obligations, resolving inconsistencies, and making improvements to their overall capability. We aligned teams through a PRISM-led audit and roadmap, modernising data collection and integration to support marketing goals and compliance.
We don't sit on the sidelines – we plug into your Slack, stand-ups and strategy sessions so the wins are truly shared.
Clients say it feels like we're part of the family because the commercial wrapper never overshadows the goal; turning data into lasting business value.
In the latest episode of our ‘Calling Kevin’ video series, we show you how to customise your GA4 report library – updating your Google Analytics reporting interface to include a new, personalised collection of reports.…
Lynchpin help us unlock the millions of data points we have and turn them into valuable insight, which we use on a daily basis to improve our traffic, customer journey and sales performance. Their data scientists don’t just support our internal data and analytics team, they are genuinely commercial and committed to understanding our business, which means the outputs are always in line with our company strategy!
They have worked alongside us for nearly three years to support us through our data maturity and had a major impact in turning us from a company with data, to a data driven decision making company. We value our relationship with Lynchpin and fully expect our partnership to be a longstanding one.John Donnellan, Ecommerce Director, Canon
For over eight years, Lynchpin have provided expert support across the web analytics’ piece for John Lewis Finance. Whether it’s building actionable dashboards, advanced reporting and visualisation, deep dive analytics, data engineering and tagging specs, or designing complex attribution models, Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner.Adam Taylor, Partner & Web Manager, John Lewis Financial Services
The PRISM model guides organisations and marketers to move towards not just identifying and satisfying customer requirements, but using data and analysis to anticipate and predict their needs.Michelle Goodall, Social Media and Digital Transformation Consultant, Econsultancy
We have partnered with Lynchpin for several years now and they have played a key role not just in delivery of day-to-day and project-based initiatives but also in development of our solution design and data collection architecture. Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs. As a result we have very solid data quality and that’s reflected in the quality of the insight we are able to serve to the business. The team at Lynchpin are flexible, supportive and great colleagues to have. They are a highly valuable part of the extended LexisNexis team.Michele David, Lead Product Owner, LexisNexis Risk Solutions
Over the past 5 years, I have worked almost continuously with Lynchpin on various data engineering and analytics projects. They are adept at navigating complex business requirements and helping you to really ‘look under the bonnet’ and understand the power of your data.
We have a great partnership with the team at Lynchpin, they are a valuable support to our business strategy with their extensive experience and knowledge of data engineering.
Throughout a complex website re-platforming project which combined a standard and subscription customer proposition, Lynchpin helped us build an analytics infrastructure which not only met the brief it also went that extra mile to future-proof us.Michelle Corp, Head of eCommerce, Lily’s Kitchen
We have enjoyed working with Lynchpin for a number of years now and they very much feel a part of the team. Their in-depth analytics expertise and experience, alongside the ability to fit in with our ways of working have proved invaluable to us.Adnan Chaudhry, Head of Marketing Analytics, Emirates
