Combining Data Using Power Query in Excel (Step-by-Step)

Power Query in Excel is a really valuable tool for, among other things,…


Introduction to GA4: Everything you need to know so far

Google released a major update to their Web Analytics product in October 2020…


Getting Started with Google Optimize

High bounce rates or low conversion rates can seem like a bit of a mystery at…


That's the Way the Cookie Crumbles

For many years, cookies have been a primary tool in enabling the digital…


A Journey to Marketing Attribution

Discovering the true impact and value of your marketing spend using…


Introduction to PRISM: Skills

In our blog, 'Adapting to the Times: Thoughts and Practical Recommendations…


Automating Salesforce Report Exports in Python

During day-to-day work as a data scientist, you may frequently come across the…


Getting Started with Website Analysis Using Adobe Analytics

Adobe Analytics may at first glance be daunting and if you are familiar with…