A Journey to Marketing Attribution
Discovering the true impact and value of your marketing spend using…
Introduction to PRISM: Skills
In our blog, 'Adapting to the Times: Thoughts and Practical Recommendations…
Automating Salesforce Report Exports in Python
During day-to-day work as a data scientist, you may frequently come…
Getting Started with Website Analysis Using Adobe Analytics
Adobe Analytics may at first glance be daunting and if you are familiar with…
Processing big data: How to increase scalability and decrease runtime in Python
Optimising your workflow is bound to be an ongoing task in an increasingly…
Adapting to the Times: Thoughts and Practical Recommendations from an Analytics Perspective
We all crave trends at the best of times. And when uncertainty…
Lynchpin's Approach to Effective Process Redesign
Here at Lynchpin we take great pride in enabling our clients to be more…
A Guide to Adobe Analytics: Props, Evars and Events
Introduction Users of Adobe Analytics need to understand the difference between…