Combining Data Using Power Query in Excel (Step-by-Step)

Power Query in Excel is a really valuable tool for, among other things,…


Introduction to GA4: Everything you need to know so far

Google released a major update to their Web Analytics product in October 2020…


Getting Started with Google Optimize

High bounce rates or low conversion rates can seem like a bit of a mystery at…


That's the Way the Cookie Crumbles

For many years, cookies have been a primary tool in enabling the digital…


A Journey to Marketing Attribution

Discovering the true impact and value of your marketing spend using…


Introduction to PRISM: Skills

In our blog, 'Adapting to the Times: Thoughts and Practical Recommendations…


Automating Salesforce Report Exports in Python

During day-to-day work as a data scientist, you may frequently come across the…


Getting Started with Website Analysis Using Adobe Analytics

Adobe Analytics may at first glance be daunting and if you are familiar with…


Quick Tips for Painless Formatting in Power BI

Power BI can be an extremely powerful tool, but like any software there are a…