Lynchpin's Approach to Effective Process Redesign
Here at Lynchpin we take great pride in enabling our clients to be more…
A Guide to Adobe Analytics: Props, Evars and Events
Intro Users of Adobe Analytics need to understand the difference between…
Google address data privacy in their latest update to Chrome: Who will be affected and how?
Google’s first notable venture into actively addressing data privacy is a very…
Introduction to PRISM: Perspective
In my previous blog post, I talked about the role of people in developing a…
Network Analysis of Characters in ‘Pulp Fiction’ in R by Nick Mottershead
Introduction: In this piece of analysis, I wanted to find out if a…
Introduction to PRISM: Analytics Strategy
In this 6-part series, we will be addressing all things ‘strategy’ with…
Thoughts from Lynchpin
Just last month, Marketing Week published a brilliant article titled: “Unilever…
How Hyperinflation and Food Riots Led to a Global Data Platform
In the latest of Lynchpin’s WAW+ events we were joined by Girish Gupta, founder…