A Journey to Marketing Attribution

Discovering the true impact and value of your marketing spend using…


Introduction to PRISM: Skills

In our blog, 'Adapting to the Times: Thoughts and Practical Recommendations…


Automating Salesforce Report Exports in Python

During day-to-day work as a data scientist, you may frequently come…


Getting Started with Website Analysis Using Adobe Analytics

Adobe Analytics may at first glance be daunting and if you are familiar with…


Processing big data: How to increase scalability and decrease runtime in Python

Optimising your workflow is bound to be an ongoing task in an increasingly…


Introduction to PRISM: Information

As part of our PRISM blog series, we have talked about the…


Lynchpin's Approach to Effective Process Redesign

Here at Lynchpin we take great pride in enabling our clients to be more…


A Guide to Adobe Analytics: Props, Evars and Events

Introduction Users of Adobe Analytics need to understand the difference between…