Introduction to GA4: Everything you need to know so far
Google released a major update to their Web Analytics product in…
Getting Started with Google Optimize
High bounce rates or low conversion rates can seem like a bit of a…
That's the Way the Cookie Crumbles
For many years, cookies have been a primary tool in enabling the…
A Journey to Marketing Attribution
Discovering the true impact and value of your marketing spend using…
Introduction to PRISM: Skills
In our blog, 'Adapting to the Times: Thoughts and Practical Recommendations…
Automating Salesforce Report Exports in Python
During day-to-day work as a data scientist, you may frequently come…
Getting Started with Website Analysis Using Adobe Analytics
Adobe Analytics may at first glance be daunting and if you are familiar with…
Quick Tips for Painless Formatting in Power BI
Power BI can be an extremely powerful tool, but like any software there are a…
Processing big data: How to increase scalability and decrease runtime in Python
Optimising your workflow is bound to be an ongoing task in an increasingly…
