The client needed to measure ROI across all marketing activities and embed attribution into global decision-making. We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.
The client needed a scalable analytics strategy to gain deeper insight into ROI, brand performance, audience engagement, and sentiment. We used PRISM to unify teams, accelerate quick wins, and release interactive dashboards – deploying the necessary data via a new integrated data model.
The client wanted to drive business impact by understanding customer lifetime value (CLTV) variance across their client base and the influence of key drivers. We mapped CLTV into revenue, retention, and cost themes, deployed ML models to target growth and efficiency, and embedded test-and-learn processes for continual improvement.
The client wanted to reduce analytics costs and vendor complexity while improving reporting, productivity, and decision-making. We were able to replace their range of specialist vendors with a scalable in-house solution and automate reporting to enhance customer understanding and reduce staff workload.
“[the project] highlighted the potential to get more out of our data and has given us a case for more investment in analytics. [Our work with Lynchpin] unlocked our ability to demonstrate where the trends are and action them. It will also help us to better plan and optimise our campaigns moving forward” – Head of Digital.
The client needed to navigate a series complex analytics changes while maintaining reporting obligations, resolving inconsistencies, and making improvements to their overall capability. We aligned teams through a PRISM-led audit and roadmap, modernising data collection and integration to support marketing goals and compliance.
Getting data to a position where it can be trusted for decision-making around growth is a complex process our analytics consultants support many large, complex organisations with each and every day.
The Challenge
Preserving and ideally accelerating growth is a key challenge for many of our clients, especially in competitive multichannel markets experiencing disruption from many angles.
While often organisations have rightly transformed to take advantage of digital channels, it is ultimately still the overall marketing, product and service mix that drives success and failure.
And for businesses selling predominantly to other businesses, sustainable growth can be hard to measure and optimise because of the complexity of those relationships.
KPIS – While a growth objective might be on the face of it straightforward, the conundrum of setting KPIs for growth that potentially span channels and departments is one our strategic consulting team has worked on in several B2C and B2B contexts.
Fundamentals – For clients looking to grow revenue from their existing customer base, we deploy data science techniques such as machine learning from a resolutely commercial perspective to drive up-sell and cross-sell.
Acquisitions – In competitive markets where focused customer acquisition is critical, our marketing attribution and econometric forecasting services help clients plan how and where to best to invest in marketing for growth. We often deploy scenario planning and forecasting tools to help organisations embed these approaches.
Innovation – And by understanding customers and their behaviour better through segmentation, our work often uncovers opportunities for new products and services to extend into new markets and increase headroom for growth.
Why Lynchpin?
We are a completely independent and channel neutral consultancy dedicated entirely to effective analytics. Our only goal therefore is to help you to use data to achieve your growth objectives, however challenging.
We understand the language of finance, sales and marketing departments, and believe alignment on growth is fundamental to achieving it.
Our senior team has worked to manage growth in start-up, scale-up and corporate environments, as disruptors and disrupted, through market booms and recessions and financial crises.
For business to business (B2B) clients we recognise the unique challenges of managing quality versus quantity across an integrated marketing and sales funnel, and understanding the influence and value of individuals within a prospective customer
Lynchpin help us unlock the millions of data points we have and turn them into valuable insight, which we use on a daily basis to improve our traffic, customer journey and sales performance. Their data scientists don’t just support our internal data and analytics team, they are genuinely commercial and committed to understanding our business, which means the outputs are always in line with our company strategy!
They have worked alongside us for nearly three years to support us through our data maturity and had a major impact in turning us from a company with data, to a data driven decision making company. We value our relationship with Lynchpin and fully expect our partnership to be a longstanding one.John Donnellan, Ecommerce Director, Canon
For over eight years, Lynchpin have provided expert support across the web analytics’ piece for John Lewis Finance. Whether it’s building actionable dashboards, advanced reporting and visualisation, deep dive analytics, data engineering and tagging specs, or designing complex attribution models, Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner.Adam Taylor, Partner & Web Manager, John Lewis Financial Services
The PRISM model guides organisations and marketers to move towards not just identifying and satisfying customer requirements, but using data and analysis to anticipate and predict their needs.Michelle Goodall, Social Media and Digital Transformation Consultant, Econsultancy
We have partnered with Lynchpin for several years now and they have played a key role not just in delivery of day-to-day and project-based initiatives but also in development of our solution design and data collection architecture. Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs. As a result we have very solid data quality and that’s reflected in the quality of the insight we are able to serve to the business. The team at Lynchpin are flexible, supportive and great colleagues to have. They are a highly valuable part of the extended LexisNexis team.Michele David, Lead Product Owner, LexisNexis Risk Solutions
Over the past 5 years, I have worked almost continuously with Lynchpin on various data engineering and analytics projects. They are adept at navigating complex business requirements and helping you to really ‘look under the bonnet’ and understand the power of your data.
We have a great partnership with the team at Lynchpin, they are a valuable support to our business strategy with their extensive experience and knowledge of data engineering.
Throughout a complex website re-platforming project which combined a standard and subscription customer proposition, Lynchpin helped us build an analytics infrastructure which not only met the brief it also went that extra mile to future-proof us.Michelle Corp, Head of eCommerce, Lily’s Kitchen
We have enjoyed working with Lynchpin for a number of years now and they very much feel a part of the team. Their in-depth analytics expertise and experience, alongside the ability to fit in with our ways of working have proved invaluable to us.Adnan Chaudhry, Head of Marketing Analytics, Emirates
Client success stories
As an independent, full-service analytics consultancy, our team are flexible – equipped with a range of practical experience, skill, and commercial awareness.
Successful businesses across the globe leverage data to gain insight into past performance and foresight to aid future planning. We’d love to connect and understand how we support your use of data and analytics to accelerate growth.
