Growth

We are a completely independent and channel neutral consultancy dedicated entirely to effective analytics.


Our Impact


4-5x

Increase in known-user database

$1.2M

Increase in YOY monthly revenue

45%

Improvements in sales volume

Results that scale.

From eight-week payback sprints to sustained double-digit growth, these snapshots show how we and our clients move the metrics that boards care about.

Building your path to growth


Getting data to a position where it can be trusted for decision-making around growth is a complex process our analytics consultants support many large, complex organisations with each and every day.

The Challenge


Preserving and ideally accelerating growth is a key challenge for many of our clients, especially in competitive multichannel markets experiencing disruption from many angles.

While often organisations have rightly transformed to take advantage of digital channels, it is ultimately still the overall marketing, product and service mix that drives success and failure.

And for businesses selling predominantly to other businesses, sustainable growth can be hard to measure and optimise because of the complexity of those relationships.

The Solution


KPIS – While a growth objective might be on the face of it straightforward, the conundrum of setting KPIs for growth that potentially span channels and departments is one our strategic consulting team has worked on in several B2C and B2B contexts.

Fundamentals – For clients looking to grow revenue from their existing customer base, we deploy data science techniques such as machine learning from a resolutely commercial perspective to drive up-sell and cross-sell.

Acquisitions – In competitive markets where focused customer acquisition is critical, our marketing attribution and econometric forecasting services help clients plan how and where to best to invest in marketing for growth. We often deploy scenario planning and forecasting tools to help organisations embed these approaches.

Innovation – And by understanding customers and their behaviour better through segmentation, our work often uncovers opportunities for new products and services to extend into new markets and increase headroom for growth.

Why Lynchpin?


We are a completely independent and channel neutral consultancy dedicated entirely to effective analytics. Our only goal therefore is to help you to use data to achieve your growth objectives, however challenging.

We understand the language of finance, sales and marketing departments, and believe alignment on growth is fundamental to achieving it.

Our senior team has worked to manage growth in start-up, scale-up and corporate environments, as disruptors and disrupted, through market booms and recessions and financial crises.

For business to business (B2B) clients we recognise the unique challenges of managing quality versus quantity across an integrated marketing and sales funnel, and understanding the influence and value of individuals within a prospective customer

What our clients say

Client success stories


As an independent, full-service analytics consultancy, our team are flexible – equipped with a range of practical experience, skill, and commercial awareness.

Contact us today


Successful businesses across the globe leverage data to gain insight into past performance and foresight to aid future planning. We’d love to connect and understand how we support your use of data and analytics to accelerate growth.