Growth
We are a completely independent and channel neutral consultancy dedicated entirely to effective analytics.
Outcomes > Growth
Great analytics powers organisational growth. We are an independent and technology-agnostic consultancy dedicated to using data to drive your top-line upwards.
The Challenge
Preserving and ideally accelerating growth is a key challenge for many of our clients, especially in competitive multichannel markets experiencing disruption from many angles.
While often organisations have rightly transformed to take advantage of digital channels, it is ultimately still the overall marketing, product and service mix that drives success and failure.
And for businesses selling predominantly to other businesses, sustainable growth can be hard to measure and optimise because of the complexity of those relationships.
The Solution
KPIS – While a growth objective might be on the face of it straightforward, the conundrum of setting KPIs for growth that potentially span channels and departments is one our strategic consulting team has worked on in several B2C and B2B contexts.
Fundamentals – For clients looking to grow revenue from their existing customer base, we deploy data science techniques such as machine learning from a resolutely commercial perspective to drive up-sell and cross-sell.
Acquisitions – In competitive markets where focused customer acquisition is critical, our marketing attribution and econometric forecasting services help clients plan how and where to best to invest in marketing for growth. We often deploy scenario planning and forecasting tools to help organisations embed these approaches.
Innovation – And by understanding customers and their behaviour better through segmentation, our work often uncovers opportunities for new products and services to extend into new markets and increase headroom for growth.
Why Lynchpin?
We are a completely independent and channel neutral consultancy dedicated entirely to effective analytics. Our only goal therefore is to help you to use data to achieve your growth objectives, however challenging.
We understand the language of finance, sales and marketing departments, and believe alignment on growth is fundamental to achieving it.
Our senior team has worked to manage growth in start-up, scale-up and corporate environments, as disruptors and disrupted, through market booms and recessions and financial crises.
For business to business (B2B) clients we recognise the unique challenges of managing quality versus quantity across an integrated marketing and sales funnel, and understanding the influence and value of individuals within a prospective customer