Digital Transformation

Our years of experience has helped a range of clients access their particular path to digital transformation. Discover just a few ways that Lynchpin could aid you on your journey below.

Outcomes > Digital Transformation

About us

Lynchpin is an independent analytics consultancy.

We help organisations including Canon, Emirates, HSBC, John Lewis, UPS and Viacom to use data to accelerate growth, increase sales & marketing efficiency and improve customer experience.

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.

We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.

Founded in 2005 with offices in Edinburgh and London, Lynchpin is privately owned by the management team. We operate independently of vendors to enable us to focus solely on what is in our clients’ best interests, deploying our deep expertise in digital marketing, data science and CRM technologies across on-premise, hybrid and cloud deployments.


"Lynchpin help us unlock the millions of data points we have and turn them into valuable insight, which we use on a daily basis to improve our traffic, customer journey and sales performance. Their data scientists don’t just support our internal data and analytics team, they are genuinely commercial and committed to understanding our business, which means the outputs are always in line with our company strategy!"

- John Donnellan, Ecommerce Director, Canon

"For over eight years, Lynchpin have provided expert support across the web analytics’ piece for John Lewis Finance. Whether it’s building actionable dashboards, advanced reporting and visualisation, deep dive analytics, data engineering and tagging specs, or designing complex attribution models, Lynchpin prove themselves again and again as highly experienced and competent."

- Adam Taylor, Partner & Web Manager, John Lewis Financial Services

"Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs ...

The team at Lynchpin are flexible, supportive and great colleagues to have."

- Michele David, Solution Manager, Reed Business Information

“The company’s investment in digital transformation has been vindicated…

“The strategic processes put in place have shown that this success was not accidental but engineered with the customer at the core.””

“It’s easy enough to measure indicators that show everything is looking rosy, even though the hidden reality can be quite the opposite.

Expert insights and in-depth customer analysis ensure you are not left blindsided.”

Our team of experts would be happy to discuss your digital transformation queries. Get in touch and let's explore how we can help.