Lynchpin | Blog - Lynchpin

4th January 2017

New Year, New Version – Tableau 10

At Lynchpin we use a range of technologies to measure and report on data throughout the customer journey and over the last 5 years Tableau has become …

14th December 2016

How To Write A Christmas Song Using Data Science

Tim Bush – Data Scientist at Lynchpin. Obviously, the best Christmas song ever written is Fairytale of New York. It contains despair, heartbreak and profanity, a bit …

1st December 2016

Content Engagement For Publishers with Time Inc and The Economist

  On 23rd November 2016, we were once again back at Zero-01 in Soho for Web Analytics Wednesday and this time we had three great presenters from …

29th June 2016

Tableau on Tour London 2016

Alistair Forsyth, Senior analyst and Cameron Gray, Data Engineer attended the London leg of the Tableau on tour conference over two days 14-15 June 2016. We use …

9th June 2016

Machine Learning – Web Analytics Wednesday May 2016

We recently wrote a blog post about the future of artificial intelligence and the likelihood of our jobs being automated by a robot. This got us thinking, …

2nd June 2016

Customer focused measurement

In a previous blog entry we remarked on the latest data infographic showing the increasing complexity of the (big) data landscape. As companies continue to invest further …

13th April 2016

Digital Analytics Meets Data Science With William Hill

Using data integration for better customer targeting Web Analytics Wednesday is an event Lynchpin organise on alternate months. Each session explores an aspect of data analytics and …

11th March 2016

A Robot Will Not Take My Job

The BBC recently ran a widget on their website with the likelihood of various professions being replaced by robots within the next 20 years. The original research …

25th February 2016

Reviewing the Big Data Landscape

The original image and blog post by Matt Turck published here  So we now have the 4th iteration of the annual “Big Data Landscape” infographic. Once …

5th February 2016

Adobe Analytics – Joining App Screens to Web Pages

Problem: you have a mobile application which sends your users to a website at some point. This may be as a web view embedded in the app …