Lynchpin | Blog - Lynchpin

13th April 2016

Digital Analytics Meets Data Science With William Hill

Using data integration for better customer targeting Web Analytics Wednesday is an event Lynchpin organise on alternate months. Each session explores an aspect of data analytics and …

11th March 2016

A Robot Will Not Take My Job

The BBC recently ran a widget on their website with the likelihood of various professions being replaced by robots within the next 20 years. The original research …

25th February 2016

Reviewing the Big Data Landscape

The original image and blog post by Matt Turck published here  So we now have the 4th iteration of the annual “Big Data Landscape” infographic. Once …

5th February 2016

Adobe Analytics – Joining App Screens to Web Pages

Problem: you have a mobile application which sends your users to a website at some point. This may be as a web view embedded in the app …

4th February 2016

Measuring marketing channel and campaign performance within Adobe

How do you measure your marketing channel and campaign performance within Adobe? In the past 18 months Lynchpin has received a flood of requests to review Adobe …

4th February 2016

What is Dynamic Tag Manager?

Recently we have seen an influx of tag management systems flooding the industry with quick and easy ways to inject code onto HTML pages without having to …

18th November 2015

10 Ways to Win at Data Analytics

November 11th and 12th 2015 Lynchpin were excited to attend The Festival of Marketing at Tobacco dock, a sprawling exhibition that encompasses every aspect of marketing. …

21st September 2015

Big (ger) Faster Data

Lynchpin are proud to sponsor MeasureCamp, an analytics community event that takes place every six months in London and now in various cities around the world, …

17th July 2015

Fiddler Sessions – Lost in requests? Add comments.

The Fiddler Web Debugger is an extremely useful tool for debugging analytics tools.  You can proxy all HTTP traffic through it and view the data contained in …

16th July 2015

Web Analytics Wednesday

#WAWLondon Web Analytics Wednesday is an event that we curate around every two months. The idea is to discuss a current issue, trend or new technology in analytics. Topics …