Lynchpin | Blog - Lynchpin

18th April 2019

Introduction to PRISM: Reporting

In my last blog, I discussed the role of company culture in the development of a durable analytics strategy, and how building and nurturing that culture helps …

4th April 2019

Introduction to PRISM: Perspective

In my previous blog post, I talked about the role of people in developing a coherent analytics strategy for your business that lasts. While that might …

29th March 2019

Network Analysis of Characters in ‘Pulp Fiction’ in R by Nick Mottershead

Introduction: In this piece of analysis, I wanted to find out if a machine could interpret a film in a similar way to a human could …

19th March 2019

Introduction to PRISM: Analytics Strategy

In this 6-part series, we will be addressing all things ‘strategy’ with fortnightly updates from our dedicated Strategy team. Stay tuned for their breakdown of ‘PRISM’, …

14th February 2019

Thoughts from Lynchpin

Just last month, Marketing Week published a brilliant article titled: “Unilever invests in digital hubs as it unlearns ‘the old ways of doing marketing’”, which really …

26th January 2019

How Hyperinflation and Food Riots Led to a Global Data Platform

In the latest of Lynchpin’s WAW+ events we were joined by Girish Gupta, founder and CEO of Data Drum, former reporter for Reuters, Cambridge graduate, and …

18th October 2018

Data: The clear winner at Festival of Marketing

A few of our team had a great time taking Lynchpin to the Festival of Marketing last week. As I am sure you can imagine, the …

5th October 2018

To personalise or not to personalise

Is that the question? With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The …

23rd October 2017

Lynchpin Present Attribution At The Festival of Marketing 2017

The Festival of Marketing 2017 saw the great and the good of marketing converge on Tobacco Dock, London for two days of back-to-back marketing seminars.  There were …

9th May 2017

Practical Personalisation with Jack Wills

The latest Web Analytics Wednesday presentation was given by Matt Lovell from fashion retailer Jack Wills on the topic of personalisation. Prior to this role, Matt was …