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19th March 2019

Introduction to PRISM: Analytics Strategy

In this 6-part series, we will be addressing all things ‘strategy’ with fortnightly updates from our dedicated Strategy team. Stay tuned for their breakdown of ‘PRISM’, …

14th February 2019

Thoughts from Lynchpin

Just last month, Marketing Week published a brilliant article titled: “Unilever invests in digital hubs as it unlearns ‘the old ways of doing marketing’”, which really …

26th January 2019

How Hyperinflation and Food Riots Led to a Global Data Platform

In the latest of Lynchpin’s WAW+ events we were joined by Girish Gupta, founder and CEO of Data Drum, former reporter for Reuters, Cambridge graduate, and …

18th October 2018

Data: The clear winner at Festival of Marketing

A few of our team had a great time taking Lynchpin to the Festival of Marketing last week. As I am sure you can imagine, the …

5th October 2018

To personalise or not to personalise

Is that the question? With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The …

23rd October 2017

Lynchpin Present Attribution At The Festival of Marketing 2017

The Festival of Marketing 2017 saw the great and the good of marketing converge on Tobacco Dock, London for two days of back-to-back marketing seminars.  There were …

9th May 2017

Practical Personalisation with Jack Wills

The latest Web Analytics Wednesday presentation was given by Matt Lovell from fashion retailer Jack Wills on the topic of personalisation. Prior to this role, Matt was …

15th March 2017

Online and Offline Data With Sky and Direct Line Group

Every second month, Lynchpin host an event for the analytics community in London Our event is called Web Analytics Wednesday but the world of analytics has evolved …

4th January 2017

New Year, New Version – Tableau 10

At Lynchpin we use a range of technologies to measure and report on data throughout the customer journey and over the last 5 years Tableau has become …

14th December 2016

How To Write A Christmas Song Using Data Science

Tim Bush – Data Scientist at Lynchpin. Obviously, the best Christmas song ever written is Fairytale of New York. It contains despair, heartbreak and profanity, a bit …