Insights & Events
Blogs, reports, and updates to help you to anticipate the future, be more innovative in your customer engagements, and drive meaningful business change.
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Our Insights
Benefits of marketing mix modelling: Why is MMM so popular right now?
The concept of marketing mix modelling (often referred to as just ‘MMM’) has been around for a while – as early as the…
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Google (finally) supports Custom Event Data Import in GA4
Google has recently updated their GA4 ‘Data Import’ feature to finally support Custom Event metadata. This is a…
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Working with dbt & BigQuery: Some issues we encountered and their solutions
Here at Lynchpin, we’ve found dbt to be an excellent tool for the transformation layer of our data pipelines. We’ve…
0 Comments10 Minutes
(Video) ‘(not set)’ landing page values in GA4: Explained
In the latest episode of our ‘Calling Kevin’ video series, our Senior Data Consultant, Kevin, tackles a common issue…
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