Each organisation’s analytics journey is different, requiring solutions and data personnel that are flexible and adaptable in their approach to a challenge.

At Lynchpin, our staunch independence, vendor neutrality and experience allows our client relationships to be built on the shared interest of improving analytics to drive better decision-making.


Data Science


We believe understanding the business model is just as important as understanding a machine learning model. Our blend of business knowledge and customised algorithms brings the power of machine learning and visualisation to illuminate your data.

Data Strategy


The analytics landscape gets broader and more complex every year. Our strategic consultants will build you a bespoke plan – including benchmarking, outcoming setting, analytics architecture and process re-engineering – to help you navigate a changing world.

Data Engineering


We love solving tough data problems for unique customer scenarios. Our team brings software development, database design, distributed computing and systems integration – plus understanding of all major analytics tools – to bring your project to life.

Our Capabilities


Bringing together decades of commercial experience across a range of industries, our team of fixers, builders, analysts, and strategists make it their duty to understand your business challenge, delivering the appropriate solutions to surface the appropriate insights.

– PRISM

– Data Strategy

– Analytics Strategy

– BI Strategy

– Compliance and Regulation

– Channel Attribution

– Media Mix Modelling

– Brand Sentiment

– Sales Forecasting

– Lifetime Value (LTV)

– Test and Learn Optimisation

– Pricing Strategy

– Demand Forecasting

– Econometrics

– Promotion Optimisation

– Content Effectiveness

– Personalisation

– Cross-sell / Up-sell

– Customer LTV

– Demand Forecasting

– Customer Sentiment

– BI Strategy

– Reporting Architecture

– Data Visualisation

– Decision Support Frameworks

– Data Integrations

– Implementation Design

– Data Integration and Automation

– Data Transformation

– Configuration and Support

– Digital Analytics Tagging

– Vendor Selection

Our Experience


We operate independently of vendors to enable us to focus solely on what is in our clients’ best interests, deploying our deep expertise in digital marketing, data science and CRM technologies across on-premise, hybrid and cloud deployments.

Below are a few examples of our team’s technological experience. Do note these lists are not exhaustive, so for more information about how Lynchpin are able to help you, please speak to a member of our team today.

Our team are widely experienced, capable of flexing to each client’s unique situation and requirements. To find out how Lynchpin are able to address your challenges, and to tell us more about your business, we’d be delighted to talk to you in detail.

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