About Us

Lynchpin is an independent analytics consultancy. We help our clients to turn data into meaningful insight, solving challenges using data engineering, data science and strategy since 2005.

Lynchpin’s passion is to help clients to build better businesses through data-driven decision-making. We work together with you to align data science and strategic roadmaps. If you’re an ambitious, adventurous organisation, we want to help you to anticipate the future, be more innovative in your customer engagements, and to drive meaningful business change.

Our People

Lynchpin is proud to be 100% privately owned by the management team. Team members also head up our key capabilities functions, meaning that at least one of them works on every client project. This means that the people you work also own and run the business, resulting in instant accountability. Let us introduce ourselves.

Andrew Hood


Tim Eves


Gary Douglas

Strategy & Engineering Director

Anne Sargeant

Data Science Director

Our History

Lynchpin was founded in 2005 by Andrew Hood, who remains the majority shareholder today. Lynchpin began life as analytics software developed by Andrew for a search marketing agency, which he then productised and implemented for brands like Thomas Cook, Hotel Chocolat and M&S Money.

The Lynchpin team developed pioneering marketing attribution modelling functionality, signing up Experian as its first customer. We also worked with HSBC on performance management for consumer banking and rolled out analytics training globally with Econsultancy.

The next few years saw us diversify into new industries as we welcomed HMV, The Guardian and Canon, to the Lynchpin fold, all from our Edinburgh office. Lynchpin is “Highly Commended” in the Econsultancy Innovation Awards for integrating digital and customer data.

In 2013 we opened our London office and continued to develop new vertical propositions, bringing John Lewis Financial Services, Edinburgh Airport, Ticketmaster and Dixons Carphone Warehouse on board.

Recent years have seen us strengthen our management team, develop new portfolio services like PRISM and Data Strategy, as well as expanding our Edinburgh and London footprints by moving into larger offices.

Careers at Lynchpin

We are a friendly but driven team at Lynchpin. Recruiting and developing new talent is our lifeblood. If you enjoy a challenge, like a fast-paced, client-centric environment, and want to learn from outstanding practitioners in our field, why not get in touch?


The Lynchpin team would love to talk to you more about what we do and to learn more about your business. If you’d like an open and unbiased discussion about how we can help you to build a better, smarter organisation, get in touch to schedule a call.