
Client Impact
Results that scale.
From eight-week payback sprints to sustained double-digit growth, these snapshots show how we and our clients move the metrics that boards care about.
+$1.3M YOY in monthly revenue, 25% increase in ROI & 12% reduction in spend
The client needed to measure ROI across all marketing activities and embed attribution into global decision-making. We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.
28% increase in content consumption through enhanced customer and marketing analytics
The client needed a scalable analytics strategy to gain deeper insight into ROI, brand performance, audience engagement, and sentiment. We used PRISM to unify teams, accelerate quick wins, and release interactive dashboards – deploying the necessary data via a new integrated data model.
3% growth in CLTV, 18% reduction in churn & efficiencies in customer service costs
The client wanted to drive business impact by understanding customer lifetime value (CLTV) variance across their client base and the influence of key drivers. We mapped CLTV into revenue, retention, and cost themes, deployed ML models to target growth and efficiency, and embedded test-and-learn processes for continual improvement.
Company-wide process automation to enhance efficiency and recover lost revenue
The client wanted to reduce analytics costs and vendor complexity while improving reporting, productivity, and decision-making. We were able to replace their range of specialist vendors with a scalable in-house solution and automate reporting to enhance customer understanding and reduce staff workload.
New investment opportunities and initiatives for cross-sell/up-sell unlocked
“[the project] highlighted the potential to get more out of our data and has given us a case for more investment in analytics. [Our work with Lynchpin] unlocked our ability to demonstrate where the trends are and action them. It will also help us to better plan and optimise our campaigns moving forward” – Head of Digital.
Technical migration with enhancements to data quality and platform health
The client needed to navigate a series complex analytics changes while maintaining reporting obligations, resolving inconsistencies, and making improvements to their overall capability. We aligned teams through a PRISM-led audit and roadmap, modernising data collection and integration to support marketing goals and compliance.
Get in touch
If you’d like to explore how we can help, please get in touch with our data and analytics consultants. We don’t have salespeople and your first point of contact will be a subject matter expert from our leadership team.