Our Clients

The client needed to measure ROI across all marketing activities and embed attribution into global decision-making. ​We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.

The client needed a scalable analytics strategy to gain deeper insight into ROI, brand performance, audience engagement, and sentiment. ​We used PRISM to unify teams, accelerate quick wins, and release interactive dashboards – deploying the necessary data via a new integrated data model.

The client wanted to drive business impact by understanding customer lifetime value (CLTV) variance across their client base and the influence of key drivers. ​We mapped CLTV into revenue, retention, and cost themes, deployed ML models to target growth and efficiency, and embedded test-and-learn processes for continual improvement.

The client wanted to reduce analytics costs and vendor complexity while improving reporting, productivity, and decision-making. ​We were able to replace their range of specialist vendors with a scalable in-house solution and automate reporting to enhance customer understanding and reduce staff workload.

 “[the project] highlighted the potential to get more out of our data and has given us a case for more investment in analytics. [Our work with Lynchpin] unlocked our ability to demonstrate where the trends are and action them. It will also help us to better plan and optimise our campaigns moving forward” – Head of Digital.

The client needed to navigate a series complex analytics changes while maintaining reporting obligations, resolving inconsistencies, and making improvements to their overall capability. We aligned teams through a PRISM-led audit and roadmap, modernising data collection and integration to support marketing goals and compliance.