Marketing Attribution Modelling & Spend Optimisation custom-built for your business by experts.
Built to your requirements in clear, transparent steps, our analytics consultants ensure that you are in full-control of your solution.
For over 15 years, our independent analytics expertise has helped clients:
Increase marketing ROI
Demystify channel and campaign performance
Secure and defend marketing budget with data clarity
"Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs."
- Michele David, Solutions Manager, Reed Business Information.
Our approach includes, but is not limited to:
Customer journey mapping
Cross-channel & Multi-touch attribution
Spend optimisation model & dashboard creation
Channel performance dashboard creation
Scenario planning
Missed revenue forecasting
