Marketing attribution modelling & spend optimisation consulting services.
Our custom marketing attribution modelling & spend optimisation capabilities ensure that our analytics solutions fit your organisation’s unique circumstances.
Analytics specialists can support you end-to-end in demystifying marketing performance, strengthening bottom-line performance and enhancing your organisation’s analytics strategy.
Client success story: Marketing Attribution with Hotel Chocolat
Andy Kilbane, Director of Customer Analytics & Insight at Hotel Chocolat, discusses how we assist Hotel Chocolat in delivering data-driven marketing attribution.
For over 15 years, our independent analytics consultancy expertise has helped clients:
Increase marketing ROI
Demystify channel and campaign performance
Secure and defend marketing budget with data clarity
Define your goals with our experts
"Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs."
- Michele David, Solutions Manager, Reed Business Information.
Enhance your digital marketing analytics strategy with:
Customer journey mapping
Cross-channel & Multi-touch attribution
Spend optimisation model & dashboard creation
Channel performance dashboard creation
Scenario planning
Missed revenue forecasting
"Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner."
- Adam Taylor, Partner & Web Manager, John Lewis Financial Services.
Contact our team today
We don’t have salespeople and your first point of contact will be a subject matter expert from our leadership team.