Marketing Attribution Modelling & Spend Optimisation custom-built for your business by experts.


Built to your requirements in clear, transparent steps, our analytics consultants ensure that you are in full-control of your solution.

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"Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs."

- Michele David, Solutions Manager, Reed Business Information.

For over 15 years, our independent analytics expertise has helped clients:

Increase marketing ROI

Demystify channel and campaign performance

Secure and defend marketing budget with data clarity

We use machines, but machines don’t use us…

The human factor is essential to our approach. A Skilled Data Scientist + Experience + Industry Expertise are critical to choosing the right approach and tuning it.

"Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner."

- Adam Taylor, Partner & Web Manager, John Lewis Financial Services.

Our approach includes, but is not limited to:

Customer journey mapping

Cross-channel & Multi-touch attribution

Spend optimisation model & dashboard creation

Channel performance dashboard creation

Scenario planning

Missed revenue forecasting

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Get in touch with one of our experts today and let's discuss how we can help you.