Lynchpin's Approach to Effective Process Redesign

Here at Lynchpin we take great pride in enabling our clients to be more…


A Guide to Adobe Analytics: Props, Evars and Events

Intro Users of Adobe Analytics need to understand the difference between…


Google address data privacy in their latest update to Chrome: Who will be affected and how?

Google’s first notable venture into actively addressing data privacy is a very…


BIMA Data Council

Last Thursday the BIMA data council hosted its inaugural event to…


Introduction to PRISM: Reporting

In my last blog, I discussed the role of company culture in the…


Introduction to PRISM: Perspective

In my previous blog post, I talked about the role of people in developing a…


Network Analysis of Characters in ‘Pulp Fiction’ in R by Nick Mottershead

Introduction: In this piece of analysis, I wanted to find out if a…


Introduction to PRISM: Analytics Strategy

In this 6-part series, we will be addressing all things ‘strategy’ with…


Thoughts from Lynchpin

Just last month, Marketing Week published a brilliant article titled: “Unilever…


How Hyperinflation and Food Riots Led to a Global Data Platform

In the latest of Lynchpin’s WAW+ events we were joined by Girish Gupta, founder…