Merge Data Using Power Query in Excel (Step-by-Step)
Power Query in Excel is a really valuable tool for, among other things,…
Introduction to GA4: Everything you need to know so far
Google released a major update to their Web Analytics product in October 2020…
Getting Started with Google Optimize
High bounce rates or low conversion rates can seem like a bit of a mystery at…
That's the Way the Cookie Crumbles
For many years, cookies have been a primary tool in enabling the digital…
A Journey to Marketing Attribution
Discovering the true impact and value of your marketing spend using…
Automating Salesforce Report Exports in Python
During day-to-day work as a data scientist, you may frequently come across the…
A Guide to Adobe Analytics: Getting Started with Website Analysis
Adobe Analytics may at first glance be daunting and if you are familiar with…
Quick Tips for Painless Formatting in Power BI
Power BI can be an extremely powerful tool, but like any software there are a…