Google address data privacy in their latest update to Chrome: Who will be affected and how?

Google’s first notable venture into actively addressing data privacy is a very…


BIMA Data Council Update

Last Thursday the BIMA data council hosted its inaugural event to explore the…


Introduction to PRISM: Analytics Strategy

Over the past decade, the role of data and analytics to unlock business…


How Hyperinflation and Food Riots Led to a Global Data Platform

In the latest of Lynchpin’s WAW+ events we were joined by Girish Gupta, founder…


Data: The clear winner at Festival of Marketing

A few of our team had a great time taking Lynchpin to the Festival of Marketing…


To personalise or not to personalise

Is that the question? With the increasing adoption of data science skills…


Lynchpin Present Attribution At The Festival of Marketing 2017

The Festival of Marketing 2017 saw the great and the good of marketing converge…