Google address data privacy in their latest update to Chrome: Who will be affected and how?
Google’s first notable venture into actively addressing data privacy is a very…
BIMA Data Council Update
Last Thursday the BIMA data council hosted its inaugural event to explore the…
Introduction to PRISM: Analytics Strategy
Over the past decade, the role of data and analytics to unlock business…
Data: The clear winner at Festival of Marketing
A few of our team had a great time taking Lynchpin to the Festival of Marketing…
To personalise or not to personalise
…Is that the question? With the increasing adoption of data science…
Lynchpin Present Attribution At The Festival of Marketing 2017
The Festival of Marketing 2017 saw the great and the good of marketing converge…
Practical Personalisation with Jack Wills
The latest Web Analytics Wednesday presentation was given by Matt Lovell from…