We view the process of scaling of analytics as part of a wider strategic journey. Our end-to-end capabilities and experience ensures that we can flexibly address your challenges and eliminate blockers to growth and enhanced insight.
The client needed to measure ROI across all marketing activities and embed attribution into global decision-making. We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.
The client needed a scalable analytics strategy to gain deeper insight into ROI, brand performance, audience engagement, and sentiment. We used PRISM to unify teams, accelerate quick wins, and release interactive dashboards – deploying the necessary data via a new integrated data model.
The client wanted to drive business impact by understanding customer lifetime value (CLTV) variance across their client base and the influence of key drivers. We mapped CLTV into revenue, retention, and cost themes, deployed ML models to target growth and efficiency, and embedded test-and-learn processes for continual improvement.
The client wanted to reduce analytics costs and vendor complexity while improving reporting, productivity, and decision-making. We were able to replace their range of specialist vendors with a scalable in-house solution and automate reporting to enhance customer understanding and reduce staff workload.
“[the project] highlighted the potential to get more out of our data and has given us a case for more investment in analytics. [Our work with Lynchpin] unlocked our ability to demonstrate where the trends are and action them. It will also help us to better plan and optimise our campaigns moving forward” – Head of Digital.
The client needed to navigate a series complex analytics changes while maintaining reporting obligations, resolving inconsistencies, and making improvements to their overall capability. We aligned teams through a PRISM-led audit and roadmap, modernising data collection and integration to support marketing goals and compliance.
Getting data to a position where it can be trusted for decision-making around growth is a complex process our analytics consultants support many large, complex organisations with each and every day.
The Challenge
The scope of data and analytics is constantly extending, and opportunities and threats abound to the mission of turning data into actionable insight.
In that context, scaling analytics in terms of people, process and technology represents a critical challenge for most businesses.
Set against that, there are a plethora of technologies which are constantly emerging, becoming established and then disrupted, which makes it hard to place the right bets for strategic investment.
And with skills shortages in many areas making analytics a precious human resource, there are many ways of potentially structuring teams on a centralised or localised basis.
Flexible Roadmap – We see the scaling of analytics as being a journey, and a journey that needs to be flexible to accommodate changes in your business and your market.
Analytics Maturity – Our unique PRISM methodology enables us to benchmark your existing analytics capability and quickly establish a strategic yet practical roadmap to increasing analytics maturity.
Data Strategy – We approach data strategy from the perspective of helping you to anticipate what to invest in now to enable valuable outcomes in the short, medium and long term.
Execution – We also provide flexible and scalable resource across our strategic consulting, data science and data engineering teams to complement your internal teams as they grow and evolve, whether on a short- or long-term basis.
Why Lynchpin?
As an independent consultancy with no commercial vendor relationships, our only interest is in recommending the right solutions for your genuine requirements.
Our senior team brings together decades of client-side experience of building effective analytics teams in start-up, scale-up and multinational corporate situations.
Our strategic consulting approach therefore comes from an experienced yet pragmatic standpoint. And we make sure our strategies are realistic and actionable, using our data science and data engineering expertise to think ahead to execution rather than a presentation deck that ends up filed for posterity.
We are not lawyers, but we understand the importance of compliance and are experienced in successfully and transparently aligning the vital interests of data protection, marketing and technology.
Lynchpin help us unlock the millions of data points we have and turn them into valuable insight, which we use on a daily basis to improve our traffic, customer journey and sales performance. Their data scientists don’t just support our internal data and analytics team, they are genuinely commercial and committed to understanding our business, which means the outputs are always in line with our company strategy!
They have worked alongside us for nearly three years to support us through our data maturity and had a major impact in turning us from a company with data, to a data driven decision making company. We value our relationship with Lynchpin and fully expect our partnership to be a longstanding one.John Donnellan, Ecommerce Director, Canon
For over eight years, Lynchpin have provided expert support across the web analytics’ piece for John Lewis Finance. Whether it’s building actionable dashboards, advanced reporting and visualisation, deep dive analytics, data engineering and tagging specs, or designing complex attribution models, Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner.Adam Taylor, Partner & Web Manager, John Lewis Financial Services
The PRISM model guides organisations and marketers to move towards not just identifying and satisfying customer requirements, but using data and analysis to anticipate and predict their needs.Michelle Goodall, Social Media and Digital Transformation Consultant, Econsultancy
We have partnered with Lynchpin for several years now and they have played a key role not just in delivery of day-to-day and project-based initiatives but also in development of our solution design and data collection architecture. Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs. As a result we have very solid data quality and that’s reflected in the quality of the insight we are able to serve to the business. The team at Lynchpin are flexible, supportive and great colleagues to have. They are a highly valuable part of the extended LexisNexis team.Michele David, Lead Product Owner, LexisNexis Risk Solutions
Over the past 5 years, I have worked almost continuously with Lynchpin on various data engineering and analytics projects. They are adept at navigating complex business requirements and helping you to really ‘look under the bonnet’ and understand the power of your data.
We have a great partnership with the team at Lynchpin, they are a valuable support to our business strategy with their extensive experience and knowledge of data engineering.
Throughout a complex website re-platforming project which combined a standard and subscription customer proposition, Lynchpin helped us build an analytics infrastructure which not only met the brief it also went that extra mile to future-proof us.Michelle Corp, Head of eCommerce, Lily’s Kitchen
We have enjoyed working with Lynchpin for a number of years now and they very much feel a part of the team. Their in-depth analytics expertise and experience, alongside the ability to fit in with our ways of working have proved invaluable to us.Adnan Chaudhry, Head of Marketing Analytics, Emirates
Client success stories
As an independent, full-service analytics consultancy, our team are flexible – equipped with a range of practical experience, skill, and commercial awareness.
Analytics shouldn’t exist in isolation, it should be an area of critical benefit and data-driven decision-making across the organisation. But scaling it up isn’t easy. We know the pitfalls and will build you a pathway to success so contact us today to discuss.
