Andrew our MD recently presented at the famous, massively busy and fun conference Brightseo April 2015. We are a data consultancy, however Brighton SEO now has an insight stage inside the corn exchange and this is where we were. Our presentation is about segmenting for profit and includes some handy examples of open source tools and links. For example how you may wish to use open source platform Knime, coding language R and Tableau to analyse data from Google analytics in order to target different segments. There is also a slightly gratuitous picture of a Deloreon and Leonardo Dicaprio in there to break up the very useful slides.

Link to slideshare