Creating Clever Clusters - Segmenting for Profit Brighton Seo Presentation

Andrew our MD recently presented at the famous, massively busy and fun conference Brightseo April 2015. We are a data consultancy, however Brighton SEO now has an insight stage inside the corn exchange and this is where we were. Our presentation is about segmenting for profit and includes some handy examples of open source tools and links. For example how you may wish to use open source platform Knime, coding language R and Tableau to analyse data from Google analytics in order to target different segments. There is also a slightly gratuitous picture of a Deloreon and Leonardo Dicaprio in there to break up the very useful slides.

Link to slideshare

Brighton seo april 2015 lynchpin. segementation clustering presentation. creating clever clusters from Lynchpin Analytics Consultancy

About the author

Andrew Hood

As CEO, Andrew leads the talented team at Lynchpin to deliver great work for our clients across data strategy, science and engineering.

With a Masters in Information Systems Engineering, Andrew scaled technical systems behind the first internet hotel reservation systems during the dotcom boom before shifting into developing web analytics and marketing tracking solutions and subsequently founding Lynchpin in 2005.

As well as leading the team at Lynchpin, Andrew is Econsultancy's lead consultant, trainer and author on data and analytics.

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