Insights & Events
Blogs, reports, and updates to help you to anticipate the future, be more innovative in your customer engagements, and drive meaningful business change.
Our Events
Join conversations that matter.
See our latest line-up of industry-specific breakfast briefings and tool-orientated user groups, and choose a session that fits your business goals.
Our Insights
Building Data-Driven Growth in Retail: 8 Strategic Lessons for Senior Leaders
How to overcome the modern challenges of growth using a data-centric approach to digital transformation. Thank you to…
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Unfiltered: Adobe Analytics – Key takeaways from session #2
Our recent Unfiltered: Adobe Analytics session focused on how organisations can enhance experimentation practices and…
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CDP, what is it good for? – What do Customer Data Platforms do? Do you really need one – and if so, which type?
The CDP (Customer Data Platform) market is now so broad with such a range of scopes and capabilities that it’s…
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Unfiltered: Adobe Analytics – Key takeaways from session #1
Our recent Unfiltered: Adobe Analytics session brought together leading professionals to share candid insights on major…
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20 Years of Analytics: What Does the Data Say?
2025 marks 20 years since Lynchpin started trading, and 25 years for me personally working in the field of data and…
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(Video) How to customise your Report library in GA4
In the latest episode of our ‘Calling Kevin’ video series, we show you how to customise your GA4 report library –…
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Data pipelines using Luigi – Strengths, weaknesses, and some tops tips for getting started
At Lynchpin, we’ve spent considerable time testing and deploying Luigi in production to orchestrate some of the data…
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Automated testing: Developing a data testing tool using Cursor AI
In this blog, we discuss the development of an automated testing project, using the AI and automation capabilities of…
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(Video) Applying RegEx filtering in Looker Studio to clean up and standardise GA4 reporting
In the latest episode of our ‘Calling Kevin’ video series, we show you how to clean up and filter URLs using a few…
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Webinar: Navigating Recent Trends in Privacy, Measurement & Marketing Effectiveness
How do you know what’s working and not working and plan for success as the tides of digital measurement continue to…
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