What is Implementation Design?


Implementation design encompasses the technical and engineering principles behind the robust configuration of technologies to support effective analytics. Crucially, analytics requires careful consideration of what the important and relevant metrics are that lead to he development of key insights. Therefore measurement needs to be well-planned – capturing data correctly is the foundation of successful analytics!

Examples of measurement design in practice include:

  • Deploying a digital analytics tool such as Adobe or Google Analytics on a website
  • Measuring interactions within a mobile app
  • Specifying the data capture fields for a call centre system or enquiry form
  • Identifying all the state changes a mortgage application goes through during its lifetime
  • Tracking digital marketing activity within a clear hierarchy of channels and campaigns

Why invest in Implementation Design?


Our clients typically adopt our implementation design services for one of the following reasons:

Detailed customer journey mapping


Thorough attention to detail when mapping real customer journeys is a critical success factor for robust measurement design. We bring together business and technical minds to map data collection to key customer interaction points across website, mobile, telephony, in-store and other channels.

Strategic implementation approach


Our strategic methodologies help our clients to map and refine their requirements for measurement design, and our experience across industry verticals allows us to anticipate and future-proof, so those vital levers for optimisation and personalisation are there from the outset.

Effective vendor integration


We help you to support strategic analytics initiatives by blending best-in-class vendor integration with measurement design so that you collect the right data at the right point in the customer journey.

How does Lynchpin do it?


With over 20 years of consulting experience on supporting clients with their analytics strategies and with a completely neutral vendor / platform perspective, our approach is highly practical and always bespoke.

Data-Source Agnostic

We are experts in many technologies – we have no bias in using any particular solution or technology suite which means that we can leverage existing technology stacks to maximum effect while guiding a strategy to use the best tools and technologies from a highly practical perspective.

Proven Skills and Experience

Our engineering team are not just analytics experts; they are qualified developers and software engineers with experience of working in and with global development teams. We believe this experience makes a massive difference in how we interface with your teams to get implementation projects shipped.

End to End Solutions

We can manage and execute an implementation from start to finish, come onsite to do the technical work or shadow your team in doing so, provide ad hoc remote support, or act as an independent technical project management resource for implementation teams across your vendors.

QA and Testing

Our rigorous and detailed approach to testing protects your investment by ensuring that any implementation delivers data that the business can trust. From smoke tests to full regression, our QA processes give you confidence in your implementations so that your analytics can be trusted across the business.

Our services portfolio is broad and comprehensive. You may be unsure exactly what service is right for the outcomes you are looking for and your own situational needs. We’d be delighted to talk more about your business and how we may be able to help.

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