Posted: November 20, 2014
How grown up is your analytics? Andrew our MD presented last week at the Festival of Marketing. His main presentation was about Analytics maturity and what you need to reach the optimum level to get absolute business benefit. Maturity graphs seem to be a trend at the moment and we really wanted to give an honest account of best practice rather than having a sort of vanity graph that looks like a simple process or box ticking exercise but is in actual fact unrealistic.