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The Gathering - Web Analytics Presentation

Lynchpin was invited to participate and present a session on "Charity Websites & Analytics at the "The Gathering 2014 . The Gathering is a third sector (charities) event that allows for networking, showcasing work and learning. 

Below is that presentation.

 

Google Analytics - Demographics.... Useful??

As you may have noticed Google have kindly given us another report to try and sift through to identify a purpose for. Within the Audience Section there is the addition of ‘Demograpics’ (giving Age and Gender data) along with ‘Interests’. 

But what is it, and how do you get it? I’m glad you asked. 

To get any demographics or interests data you must change this snippet of code within your Google Analytics tag from;

Customer, Propensity & Attribution Modelling

Thanks for all those who attended the last WAW London it was a great turnout. Please find below the presentation on Customer, Propensity & Attribution Modelling.

The next WAW is on the 12 March and is a about ANALYTICS, CONVERSION OPTIMISATION and USABILITY..? 

Vacancy for Software Developer

***Please note NO Recruitment Agencies***

Software Developer

If you are interested, please send your CV and a covering letter (1 page) explaining why you are suitable for the job to gradjobs@lynchpin.com .

This is an Edinburgh based role and features two main aspects:

MeasureBowling Edinburgh November 2013

Lynchpin were proud to host and sponsor the second running of MeasureBowling Europe in Edinburgh. The event saw analysts from across the city join together in a night of bowling, beer and geeky discussions. There were over 300 bowlers registered across Europe.

Congratulations to Paul Bruce from Yard Digital whose high score of 119 took the number one spot for Edinburgh. Across Europe there were scores as high as 180. 

WAW London - Universal Analytics Presentation

Thanks for those who attended the WAW London on Universal Analytics. It was a great night and I think we all felt the location was perfect (Thanks again Seren).

The presentation is below.

The Next WAW London will be 22 January also at Seren's offices.

MeasureFest - Customer Value Optimisation

Andrew Hood's presentation from MeasureFest on Customer Value Optimisation: 

MeasureCamp - JavaScript Tricks

From Lynchpin's contribution to MeasureCamp in September 2013, 10 JavaScript tricks:

  • onClick Binding
  • Screen Scraping
  • Outbound Link Tracking
  • URL Manipulation
  • URL Parsing
  • Event Abstraction
  • Form Field Tracking
  • Tracking Video
  • Tracking Scrolling
  • Debugging

Download the presentation here:

WAW London - Reporting Visualisation

WAW London this month is all about Reporting Visualisation. Does the way a report look help with analysis and understanding? Register at http://bit.ly/1ebcHMJ 

We want to see the best (and worst) of reports, charts, graphs etc created by the group. We will then present some on the night with the creators commenting on what they have done!

Google Analytics - Launches Model Comparison Tool

Model Comparison Tool

Multi-channel attribution and attribution modelling has been a hot topic in digital in 2013. Google Analytics has recently provided GA users with a Model Comparison Tool. There's a new “Attribution” section under the “Conversions” reports, where the tool lives.

The tool allows users to choose the marketing attribution model they wish to see and compare it to other models.

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