If you’re implementing code from a tracking brief, beware to watch out for rogue characters. The one we see most on a day to day basis is the slanted apostrophe ‘ which word inserts in place of ' . Note that the slanted instance won’t work within Javascript and will likely cause some sort of illegal token exception in your browser ("Unexpected Token Illegal" in Google Chrome").

How to integrate Online and Call Centre data?

This month's WAW London will have a group of experts giving advice and taking questions on Call Centre tracking and how to integrate that data with online data. We have speakers from vendors, agencies and client side so we should get a good balanced view.

WAW London, 6pm, 15 May The Yorkshire Grey,

Full details and registration here.

We had Andrew Hood (Lynchpin) and Paul Newbury (Yard Digital) as our panelists and they were both knowledgeable and funny which helped the evening no end.

Fresh from Measure Camp have a look at Lynchpin's "Steps to Success" with Google Analytics. It covers:

1. Assume the worst and avoid the gotchas
2. Track some outcomes worth caring about
3. Embrace pedantry (about tracking marketing)
4. Choose to ignore most of the metrics
5. Get really good at using 3 reports
6. Be brave and experiment

Full presentation below.

Another great MeasureCamp - thanks to Peter and all the contributors! Some stuff from our sessions: 

New Years Resolutions are a fairly standard affair:

•  Go to the gym more?
•  Eat less chocolate?
•  Go travelling?

How about improving your analytics?

Questions, questions questions...

9 January we saw 6 Tag Management System (TMS) vendors sharing a platform at WAW London see the full video. The vendors were represented by (in no particular order):