Yes, Web Analytics Wednesday is back and this one should be a good one.
We are hoping to have a representative from the the Information Commissioners Office (IOC) to discuss the imminent implementation of the EU Privacy and Electronic Communications Directive. This is your chance to ask all the questions you have concerning this very important issue.
To register for the event please go to WAW London please note it's the WAW on 28 March.
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In SiteCatalyst we have, as you might know, s.props and s.eVars. These variables are the basic fundamentals for SiteCatalyst. Once you understand how these function, the rest (as they say) is easy!
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Recently we stumbled across something weird happening with the statistics for mobile tracking using Google Analytics. Sites which use the Google Analytics server-side mobile tracking seemed to suffer a big drop in unique visitors mid-way through November 2011. Looking online, it seems we were not alone: Google Analytics Groups discussion
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Lynchpin are delighted and proud to have been shortlisted for the 2012 Econsultancy Innovation Awards for the category Web Analytics and Optimisation.
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EU Cookie Directive
As most website owners are aware, in Europe, any web analytics strategy need to take into account the imminent implementation of the EU Privacy and Electronic Communications Directive. The main thrust of the directive is the fundamental switch from an opt-out to an opt-in model for cookies.
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A large number of companies, both large and small, have Google Analytics (GA) as their only online analytics tool. But what do they use it for? We asked *800 companies for their answers to the question…
“Do you use Google Analytics for any of the following types of reporting or insight?”
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The main challenge when implementing analytics tracking on multilingual sites are the extra characters which certain languages contain, for example: à, á, â, ã, ä, å and æ. These characters may appear in the URL of a website – in Analytics we will often want to break down parts of a URL. Sometimes we will want to capture parts of a URL query string, a fragment identifier (#) or maybe even split the URL to retrieve information from the URL structure.
There are numerous blog posts to aid in splitting by ?, # or / so we won’t go into it now.
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Last week Google updated how sessions are calculated within Google Analytics.Previously a session was counted as;
- More than 30 minutes have elapsed between pageviews for a single visitor.
- At the end of a day.
- When a visitor closes their browser.
However this has now changed to;
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Firstly, an important differentiation between Google Analytics and the Google Analytics API:
- Google Analytics can return upto 500 results per page.
- Google Analytics API can return up to 10,000 results per page.
Please note this and check that you actually require pagination.
Secondly, why do you need more than 10,000 results? Think about this point: Do you really need it? Or do you want it simply because you can?
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Those who have used Google Analytics API before for data export will be familiar with the need to specify a profile id (or table id).
If you're looking at a specific profile, chances are you'd rather quickly retrieve this from Google Analytics rather than download an entire list of your profiles through the API.
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