*NIX for ETL - MeasureCamp VI Presentation

It was our great pleasure to once again sponsor MeasureCamp. It was a brilliant event for sharing analytics knowledge. Andrew Hood our Director ran a session on using *NIX script to prepare and clean data saving you time and energy. For those of you who caught it at MeasureCamp VI or If your appetite for some nifty coding has been whetted,  here is the deck as a PDF below or if you prefer a link for the slideshare.    

Analytics, Is It Time to Grow Up?

How grown up is your analytics? Andrew our MD presented last week at the Festival of Marketing. His main presentation was about Analytics maturity and what you need to reach the optimum level to get absolute business benefit. Maturity graphs seem to be a trend at the moment and we really wanted to give an honest account of best practice rather than having a sort of vanity graph that looks like a simple process or box ticking exercise but is in actual fact unrealistic.

How to Create Clever Clusters

Learn how finding clever clusters in your data will make your business more profitable. In this webinar in association with MeasureFest we looked at practical and powerful approaches for finding meaningful segments in your data, from simple frameworks to statistical algorithms.

MeasureFest 2014 - Practical Data Integration Tips & Pitfalls

Andrew Hood's presentation from MeasureFest on Practical Data Integration:

The Gathering - Web Analytics Presentation

Lynchpin was invited to participate and present a session on "Charity Websites & Analytics at the "The Gathering 2014 . The Gathering is a third sector (charities) event that allows for networking, showcasing work and learning. 

Below is that presentation.


Google Analytics - Demographics.... Useful??

As you may have noticed Google have kindly given us another report to try and sift through to identify a purpose for. Within the Audience Section there is the addition of ‘Demograpics’ (giving Age and Gender data) along with ‘Interests’. 

But what is it, and how do you get it? I’m glad you asked. 

To get any demographics or interests data you must change this snippet of code within your Google Analytics tag from;

Customer, Propensity & Attribution Modelling

Thanks for all those who attended the last WAW London it was a great turnout. Please find below the presentation on Customer, Propensity & Attribution Modelling.

The next WAW is on the 12 March and is a about ANALYTICS, CONVERSION OPTIMISATION and USABILITY..? 

Vacancy for Software Developer

***Please note NO Recruitment Agencies***

Software Developer

If you are interested, please send your CV and a covering letter (1 page) explaining why you are suitable for the job to .

This is an Edinburgh based role and features two main aspects:

MeasureBowling Edinburgh November 2013

Lynchpin were proud to host and sponsor the second running of MeasureBowling Europe in Edinburgh. The event saw analysts from across the city join together in a night of bowling, beer and geeky discussions. There were over 300 bowlers registered across Europe.

Congratulations to Paul Bruce from Yard Digital whose high score of 119 took the number one spot for Edinburgh. Across Europe there were scores as high as 180. 

WAW London - Universal Analytics Presentation

Thanks for those who attended the WAW London on Universal Analytics. It was a great night and I think we all felt the location was perfect (Thanks again Seren).

The presentation is below.

The Next WAW London will be 22 January also at Seren's offices.


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